Auto Shows Genesis Chief Pushing for Production of Essentia Concept

22:10  29 march  2018
22:10  29 march  2018 Source:   Motor Trend

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Следующее. Genesis Essentia Concept - Vision of A Stylish Electric GT - Продолжительность: 4:14 4Drive Time 298 просмотров. Genesis Chief Pushing for Production of Essentia Concept - Продолжительность: 3:25 Car News 365 10 просмотров.

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The most eye-catching car at the New York auto show today: the Genesis Essentia electric coupe with butterfly doors, a carbon-fiber body, transparent hood, and blue velvet carpeting.

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The car was designed under the direction of Chris Chapman, Hyundai’s chief designer, the man chiefly responsible for pushing the concept and eventual production BMW X3, X5 and Z4 models while a Insiders say a production car based on the Genesis New York Concept is due out within 18 months.

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The biggest question at the auto show: will Genesis build this gorgeous 2+2 two-door?

"I'm pushing for it," said Manfred Fitzgerald, global head of Genesis, which is Hyundai's luxury brand.

"It's not approved for production yet," Fitzgerald said. "We're testing the waters here."

Genesis-Essentia-Concept-rear.jpg© Motor Trend Staff Genesis-Essentia-Concept-rear.jpg

The good news is almost everything on the Essentia sports car is technically feasible, Fitzgerald said. If it were to get the green light, it could be in production in 2021 or 2022, he tells Motor Trend.

That doesn't mean it will go into production exactly as is—it is after all a show car.

Peter Schreyer, chief designer at Hyundai-Kia, said the butterfly doors could go into production but it is more likely the car would have conventional doors. Schreyer, who oversaw the work on the Essentia, likes the proportions and how the vehicle looks like an animal when the doors are open. He also likes the way the interior and exterior flow into one another; interlinked with no dead space between them.

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The Genesis New York concept car. Jonathan Gitlin. And at Hyundai Design North America, Chris Chapman is Hyundai’s chief designer, the man chiefly responsible for pushing the concept and eventual production BMW X3, X5 and Z4 models while a key player at BMW Group’s

And competition must always be defined according to the customer’s concept of what product or Each manager, from the “big boss” down to the production foreman or the chief clerk, needs clearly Its acceptance underlies all the talk of “ pushing decisions down to the lowest possible level,” or of

Genesis-Essentia-Concept-front-02.jpg© Motor Trend Staff Genesis-Essentia-Concept-front-02.jpg

The concept is not riding on an existing or new platform. It is a one-off concept on an electric architecture the brand is thinking about but it is a "dream car." But Genesis product plans call for a small coupe as part of its plan to introduce six vehicles on three new platforms by 2021.

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Meanwhile, Genesis has its first SUV, the GV80, coming to market in 2019 on the midsize architecture that also spawned the new 2019 G70 sedan that goes on sale this summer. The G70 offers a choice of a 2.0-liter turbo-four or the 3.3-liter V-6, and an eight-speed automatic and manual will be offered in the U.S.

Genesis-Essentia-Concept-front-three-quarter-02.jpg© Motor Trend Staff Genesis-Essentia-Concept-front-three-quarter-02.jpg

Five Things You Need to Know About the Genesis Essentia Concept .
No-contest star of the 2018 New York International Auto Show with a gorgeously organic, fluid, elegant gran turismo electric vehicle would be Hyundai's luxury upstart, Genesis? Actually, we would, had we properly decoded Genesis styling chief SangYup Lee's hints from the Geneva show in early March, where the Hyundai brand showed off its Le Fil Rouge sedan, a concept that could easily pass for a Genesis. SangYup Lee was reunited with his former Bentley colleague, Luc Donckerwolke, when Lee left for the South Korean automaker a year after Donckerwolke left to become Genesis' design chief.

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