Auto Shows VW explains why it brought a pickup truck concept to New York

02:56  30 march  2018
02:56  30 march  2018 Source:   Roadshow

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If a VW with a truck bed is on your wish list, you might be in luck. A midsize Volkswagen pickup concept based on the Atlas three-row crossover may be unveiled at the 2018 New York auto show this week, according to one report.

VW is expected to bring a pickup truck concept to the 2018 New York Auto Show later this week, Automotive News reports, citing a discussion with an anonymous source. Volkswagen declined to comment.

a red car parked in a parking lot© Steven Ewing/Roadshow

Before rumors hit the internet last week, it's pretty safe to say no one expected Volkswagen to bring a pickup truck concept to the New York Auto Show. But it did. The Atlas Tanoak is one of the most surprising reveals at this year's show, and following its debut, we're all left wondering: Why?

"We really showed this as a concept without a clear production plan behind it," Volkswagen's North American CEO, Hinrich J. Woebcken, told members of the media during a briefing Wednesday. "Our intention [is] to demonstrate that we very seriously look into the American needs. ... Volkswagen wants to be part of this market much more seriously than in the past."

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Or maybe you remember the cute little Rabbit pickup truck that was built in Pennsylvania in the late 1970s and early 1980s. If a VW with a bed is on your wish list—you might be in luck. A midsize Volkswagen pickup concept based on the Atlas SUV may be unveiled at the 2018 New York Auto

A VW spokesman declined to comment on the concept vehicle. Way back in 2010, Volkswagen presented the Amarok body-on-frame pickup truck it has sold on several markets, but not in the U.S. The New York auto show runs March 30-April 8 at the Jacob Javits Convention Center, 11th

Woebcken says Volkswagen has "definitely not decided" whether or not it will produce the Tanoak, which uses an elongated version of the Atlas SUV's scalable platform. After all, there are a number of factors to consider.

"It all depends now if this market will appreciate more unibody pickup tucks," Woebcken said. "The C segment ... is a very high commercial use segment. Almost 70 percent of those vehicles are used in a commercial environment."

It's true. The US truck market is dominated by pickups that boast impressive towing and payload capabilities, areas where a unibody truck would absolutely suffer by comparison.

Woebcken thinks a Volkswagen pickup could have "a higher chance on the lifestyle side," but even then, "we still have to study how that would work."

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No German automaker (premium or not) has a pickup truck for the North American market, so # Volkswagen saw an opportunity here and grabbed it , sources claim. According to undisclosed sources within the company, cited by AutoNews

In case you feel the lack of a Volkswagen midsize pickup truck is a significant omission, there might be good news for you: Automotive News Europe is reporting that VW could be bringing a pickup concept to the New York Auto Show.

Of course, a pickup like this could also have global appeal, and Woebcken admits that's also something being discussed internally.

"We potentially would not only look at the data for demand here in the United States. There is the opportunity of exporting a pickup truck out of the United States and generating scales of economy." Right now, Volkswagen sells the Amarok truck in low volumes in markets outside the US. If its replacement could be based on the unibody MQB architecture -- and therefore assembled alongside the Atlas at VW's factory in Chattanooga, Tennessee -- the likelihood of US sales is much more realistic.

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Volkswagen Atlas 5-passenger concept to be unveiled in New York

  Volkswagen Atlas 5-passenger concept to be unveiled in New York <p>Don't expect anything wild; this concept will closely signal what the finalized version will look like.</p>And keeping with the New York theme, VW will show off a "concept" at this year's show. Don't expect anything wild; this concept will closely signal what the finalized version will look like, but will have some typical non-production window dressing. We expect it to look largely like a shortened version of the bigger Atlas, perhaps a little sportier with some slightly different styling up front and in the rear.

In case you feel the lack of a Volkswagen midsize pickup truck is a significant omission, there might be good news for you: Automotive News Europe is reporting that VW could be bringing a pickup concept to the New York Auto Show.

Volkswagen pickup concept to surprise New York auto | Fox News - www.foxnews.com. 2017 VW Amarok Rides the Midsize Pickup Concept Trend - news. pickuptrucks .com. Those are the advantages today's unibody pickups bring to the table.

Still, as of right now, there's no telling if the Atlas Tanoak will enter production, let alone come to the US. Woebcken is mostly using it to show "additional opportunities on the MQB platform" -- hence its debut alongside the Atlas Cross Sport concept, which will go into production in Tennessee next year.

"This is all about the Atlas platform and industrialization here in the United States," Woebcken said. "I think it's a good story for Volkswagen today."

This was originally published on Roadshow.

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