Motorcycles Royal Enfield’s Vision For The Future Of American Motorcycling

04:50  27 march  2018
04:50  27 march  2018 Source:   Motorcyclist

Celebrating 25 Years Of The Ducati Monster

  Celebrating 25 Years Of The Ducati Monster The Monster redefined what a Ducati could be.In 1992, Ducati was a relatively small manufacturer known for its competent, though somewhat unconventional, sporting motorcycles. At the time, posters of the 916 were yet to adorn the bedroom walls of a generation of teenagers, Carl Fogarty had not yet given the marque four world championships, and the Desmosedici’s first MotoGP race was still a decade away. In September of that year, Ducati introduced the M900 at the Cologne Motor Show, unveiling a new design ethos that was culturally modish and quintessentially Italian.

Can Royal Enfield change the complexion of the American motorcycle industry? I’m okay with that.’” By all indications, Royal Enfield ’ s unique global identity and storied past is matched by its vision for the future .

By all indications, Royal Enfield ’ s unique global identity and storied past is matched by its vision for the future . Copes says, “When I was hired by Siddartha Lal, the CEO of Royal Enfield , he said, ‘One caveat: You cannot come in and just do the motorcycle or powersports recipe book.

North America’s president, Rod Copes, on the future of the brand and how to get butts on seats

The night before I swung a leg over the 2018 Royal Enfield Himalayan in Texas, the Milwaukee-based subsidiary of the Indian marque threw a cocktail party for the assembled media. I was drinking a Shiner Bock (there wasn’t any Lone Star, sadly) and talking with one of my colleagues with whom I’ve been on several press launches when a really nice guy from Royal Enfield North America joined our conversation. This guy was enthusiastic and down to earth and he seemed to know a lot about the brand. Before too long, I pieced together that I was talking to Rod Copes, the president of Royal Enfield North America. Cool guy, as it turns out.

Eight Years in a Sidecar

  Eight Years in a Sidecar <p>Two Hungarians set out on a Harley-Davidson—and didn't stop.</p>Facing an imbalanced and troubled economy from the dismantling of the Austro-Hungarian Empire after WWI, Zoltán Sulkowsky and Gyula Bartha left Budapest in 1928. Their first stop was Paris, where they bought a 1922 Harley-Davidson Model J with a sidecar and set off on what would become a truly epic journey.

Royal Enfield ’ s vision for the future of American motorcyclinghttp://www.msn.com/en-us/autos/ motorcycles / royal - enfield - s - vision - for - the - future - of - american - motorcycling /ar-BBKdbnD?ocid=ob-tw-enus-889 …

Royal Enfield ’ s Vision For The Future Of American Motorcycling . North America ’s president, Rod Copes, on the future of the brand and how to get butts on seats. LED Headlights Are Amazing. LEDs changed the world.

The next day, I sat down with Copes, a former executive at Harley-Davidson, and talked about the state of the motorcycle industry and Royal Enfield’s place in the market.

“The fundamental concern about the United States motorcycle industry,” Copes begins, “is the upside-down pyramid: 75 percent of bikes are heavyweights, 15–20 percent middleweight, and a handful are lightweight. And that’s great when there’s a lot of existing motorcycle riders upgrading, but when you have a generational switch—[and rider] changeover—it’s a flaw in the system. And I think we’re at a crossroads. Obviously, it’s not going to fall off, but we’ve got five to 10 years to really recreate the base of this pyramid so we can continue to fund a vibrant motorcycle culture in the United States. That’s why I believe the middleweight segment is perfect.”

Hyundai’s Latest Concept, a Car Interior of the Future, Really Listens to You

  Hyundai’s Latest Concept, a Car Interior of the Future, Really Listens to You <p>One idea that keeps bubbling up into Hyundai's CES displays is how to negotiate the car interior of the future</p>Previously, Hyundai's dabbling in next-generation car interiors involved a snazzy infotainment concept in 2013, fresh head-up-display thinking in 2015, and a car that literally docks with one's home at last year's show. The Intelligent Personal Cockpit embraces artificial intelligence and enhanced voice recognition as the future driver's bedfellows.

Royal Enfield ’ s Vision For The Future Of American Motorcycling . North America ’s president, Rod Copes, on the future of the brand and how to get butts on seats. Can Royal Enfield change the complexion of the American motorcycle industry?

Royal Enfield ’ s Vision For The Future Of American Motorcycling . What’s most interesting and unique about Royal Enfield is the approach it has taken to become this global heavyweight motorcycle manufacturer.

Even calling the 411cc single-cylinder Himalayan a middleweight represents a paradigm shift to many American motorcyclists. Heck, when I think “middleweight,” I think of my old Suzuki GSX-R750.

Copes continues, “The beauty of our story is it’s yet to be written. We are the only motorcycle company that has a blank canvas in North America because nobody knows us. We want to create a brand position that is accessible, easy, simple, fun—back to what we call ‘pure motorcycling.’ ”

While many OEMs are clued in to the fact that attracting a new audience may start with building inexpensive, laid-back motorcycles, Royal Enfield has an identity that can only be described as postmodern. Here’s a company that sold 850,000 motorcycles in India last year but remains a niche brand in the States. For some context, 487,000 motorcycles from all brands were sold in the US in 2016.

“Just being at the International Motorcycle Shows and having people come up and saying one of two statements: ‘Wow, I didn’t know they’re still making those’—that’s the old vintage guy who’s got a picture of one in his wallet, and he’ll spend an hour there. Or it’s the 20-year-old saying, ‘That’s pretty damn cool. What is it?’ And you know what? Both extremes are like, ‘Where’s it made?’ It’s got English roots, an Indian soul, and it’s in the US. [They say,] ‘That’s pretty global. I’m okay with that.’”

5 Crazy Mazda Concept Vehicles You Forgot About

  5 Crazy Mazda Concept Vehicles You Forgot About From four-seat coupes to Le Mans racers. 1/3 SLIDES © Motor1.com 5 Crazy Mazda Concept Vehicles You Forgot About 2/3 SLIDES © Motor1.com 5 Crazy Mazda Concept Vehicles You Forgot About 3/3 SLIDES © Motor1.

Royal Enfield ’ s Vision For The Future Of American Motorcycling North America ’s president, Rod Copes, on the future of the brand and how to get butts on seats By Seth Richards Yesterday at 11:00am 3 Comments.

Royal Enfield , the India-based motorcycle manufacturer that has its North American headquarters in The Vintage store will only deal in Royal Enfield badged motorcycles , and will have three lines of

By all indications, Royal Enfield’s unique global identity and storied past is matched by its vision for the future.

Copes says, “When I was hired by Siddartha Lal, the CEO of Royal Enfield, he said, ‘One caveat: You cannot come in and just do the motorcycle or powersports recipe book. We want to be different, but we want to be different for all the right reasons. Let’s reinvent it. Let’s not be disruptive for [the sake of being disruptive], but let’s do it different.’ ”

Since Copes was hired in 2015 to found Royal Enfield North America, he has strategically established the back end of the company in order to lay a groundwork for future success. For Royal Enfield, it’s about the long game.

“Our CEO looks at the time in decades, not in quarters. He said, ‘I’m looking 10 to 20 years out. It’s that important that we are the leaders in the middleweight segment in the United States because they’re such an influential market around the world.’ That’s a strategy and a vision that I would never guess would come out of someone in the motorcycle industry.

“The bottom line,” Copes adds, “is the motorcycle market is evolving. So we as leaders need to evolve our strategies as well.”

With the initial stages of founding Royal Enfield North America complete, the real fun, Copes insists, is about to begin. The Himalayan is the first of many new motorcycles to come from the Chennai-based mothership.

“It’s amazing being on the ground floor of a company that was built in 1901,” Copes says. “It’s the chance of a lifetime.”

Follow MSN Autos on Facebook and Twitter

Audi e-tron Vision Gran Turismo: Applying the VGT Formula to Formula E .
Audi e-tron Vision Gran Turismo: Applying the VGT Formula to Formula E Audi is calling the e-tron VGT a “fully functional vehicle,” but that doesn’t mean anybody will be able to take a test drive. Former DTM driver Rahel Frey and three-time Le Mans winner Dindo Capello will take turns behind the wheel at the races and dish out rides for a few lucky patrons.Calling it fully functional doesn’t quite paint the full picture of the e-tron VGT. This is a real race car, and its design takes cues from the Audi 90 Quattro IMSA GTO car of the late 1980s. There are three electric motors, each making 268 horsepower.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!