The page you are looking for is temporarily unavailable.
Please try again later

News NASCAR hopes to foster its growing relationship with Migos

15:00  11 march  2018
15:00  11 march  2018 Source:   sportingnews.com

Alon Day to defend his NASCAR Euro championship

  Alon Day to defend his NASCAR Euro championship Defending NASCAR Whelen Euro Series champion Alon Day announces return to CAAL Racing to defend 2017 championship. After scoring his first NASCAR championship last season in the NASCAR-sanctioned series based in Europe, the Ashdod, Israel, native will attempt to become the first repeat champion in the series since Ander Vilarino won back-to-back crowns in 2012 and 2013.“After three years together with CAAL Racing we have seen everything together, we went through the bad moments as well as the happy moments, like winning the championship together,” said Day.

a group of people wearing costumes© Getty Images As a league known for sponsorships ranging from beard oil and fast food restaurants to highway patrol offices, it's no surprise that NASCAR is willing to form partnerships with seemingly any brand, no matter how unorthodox.

Sports Business Daily reported on Tuesday that NASCAR is working to develop "a more lasting partnership" with Migos, an Atlanta-based rap group, with the intent of capitalizing on their hit song "Motorsport."

Research

Research

Some drivers — including Bubba Wallace, Auston Dillon and Dalton Sargeant — have already begun cross-promoting the song through videos that show off the car they'll be driving this season. Migos have returned the favor through retweets and shout-outs on their Twitter page.

Optimism abounds that Monster Energy will sign extension with NASCAR

  Optimism abounds that Monster Energy will sign extension with NASCAR International Speedway Corp. executive says company is 'optimistic' that Monster Energy will extend deal with NASCAR. John Saunders, president of International Speedway Corp., which owns several tracks that host NASCAR races, including Daytona International Speedway, Talladega Superspeedway and Homestead-Miami Speedway, made the comment Tuesday morning during an earnings call with investor analysts.

NASCAR's VP of Entertainment Marketing & Content Development Zane Stoddard told Sports Business Daily that the racing series is actively trying to get Migos to a race in the near future, and that the two sides partnering up was a no-brainer.

"I’m not sure that if you had one draft pick for who you’d want to be in business with right now it wouldn’t be Migos," he said via Sports Business Daily. "They’re probably the hottest thing in the rap world. We happen to continue to be discussing things that we might be able to do with them. Nothing to share right now, but we are hopeful that it’s not the beginning and end of the relationship."

This partnership is a good idea from both a business perspective and public perception one. While the potential collaboration won't immediately alter preconceived notions and negative connotations regarding NASCAR and Migos, it's a step in the right direction.

Kevin Harvick: 'Chase Elliott winning is better for our sport' .
Harvick thinks the 22-year-old Elliott is destined to be NASCAR's next megastar.Video by NASCAR

—   Share news in the SOC. Networks

Topical videos:

This is interesting!