News Cadillac offering $10,000 in Escalade discounts to fight Navigator

06:51  17 april  2018
06:51  17 april  2018 Source:   CNET

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Foreshadowing an oncoming battle, General Motors (NYSE:GM) launched a promotion in November that offered buyers a , 000 discount when trading in a Lincoln model, according to a Bloomberg report. “The Escalade will have a fight on its hands with the new Navigator ,” Matt DeLorenzo

ABOVE: 2018 Lincoln Navigator and Cadillac Escalade – CLICK TABS TO SCROLL. According to a memo sent to dealers obtained by Bloomberg, GM is offering a , 000 discount this month to customers trading in a 1999 or newer Lincoln model.

Even though it's a few years old, the Escalade is still one of the most imposing vehicles on the road today.© CNET Even though it's a few years old, the Escalade is still one of the most imposing vehicles on the road today.

The 2018 Lincoln Navigator is a hell of a luxury SUV, and it's brand spanking new. Its primary rival, the Cadillac Escalade, is entering its fourth year on the same body. So how is Cadillac going to keep owners from jumping ship? Money, and a good chunk of it.

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2018 cadillac escalade
cadillac escalade

Cadillac is offering $10,000 discounts for some current customers in an effort to keep sales going amid some very strong competition, Bloomberg reports. The discount applies to lessees of 2016 Escalades -- people who bought instead of leased one will have to make do with just $7,500 on the hood of a 2018 Escalade.

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The 2018 Cadillac Escalade starts at ,290 (including shipping) and the , 000 incentive can be grouped with several other deals the company is currently offering to either a Why buy Escalade or Navigator , when you can buy GLS ir worst case, not mentioned Toyota or Nissan? rover 10 .

Bloomberg has learned that GM is now offering a , 000 discount on new Cadillac Escalades in an effort to seduce potential Navigator buyers – but it’s only for current Lincoln owners.

The new Navigator has done wonders for its monthly sales. According to Good Car Bad Car, Lincoln is selling between 1,000 and 1,700 Navigators per month in 2018, nearly doubling its monthly sales from a year ago. The numbers are still stronger on Cadillac's side, but only by a couple hundred units at most. The gap is narrowing, and Cadillac is clearly paying attention.

People aren't just buying more Navigators, either -- they're buying more expensive ones. According to Bloomberg's report, the average transaction price for a Navi has risen more than $25,000 in the last year to $82,500. Even Lincoln's new Black Label trim, which can cost more than $100,000, isn't sticking around showrooms for long. In February, Lincoln announced it was trying to boost production by 25 percent to meet this increased demand.

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This photo provided by Cadillac shows the 2018 Cadillac Escalade . –The Associated Press. They also come standard with advanced 10 -speed automatic transmissions and offer both rear-wheel and four-wheel drive. The Cadillac starts around , 000 and the Navigator starts around , 000 .

It’s likely that the new Navigator will steal sales from the current king of large, uber-luxurious body-on-frame SUVs, the Cadillac Escalade . To counter this, GM is offering a , 000 discount this month as the Navigator rolls into Lincoln dealerships.

The new Navigator is a contender right out of the gates. With a commanding new look outside and a cabin that's equally striking, it's quite the looker. But it's also loaded with a 4G LE Wi-Fi hotspot, six USB ports, 30-way adjustable seats and all sorts of cutting-edge tech that high-end buyers can dig.

Cadillac hasn't let the Escalade rest on its laurels since 2015. The 2018 model carries some small updates, including a new 10-speed automatic transmission and an adaptive cruise control system that can handle stopping and starting. A new version is probably on the way, but not for a couple years still.

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2018 Lincoln Navigator First Test: Mojo Retrieved .
Sorry, Escalade—this is the new "standard of the world"The Lincoln Navigator has always been nice for a full-size body-on-frame SUV, but previous models were clearly derivatives of a Ford product. The same can't be said about the all-new 2018 model. Yes, it owes its existence to the Ford Expedition it's based on, but Lincoln's reliance on the Ford parts bin isn't nearly as obvious this time around, especially once you step inside.

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