News Steph Curry teams up with Infiniti to sell 2018 Q50

00:05  01 july  2017
00:05  01 july  2017 Source:   New York Daily News

Infiniti Reveals QX80 Monograph Concept

  Infiniti Reveals QX80 Monograph Concept Infiniti gave the world a look at the QX80 Monograph today, hinting at the possible future of its largest offering. Research infiniti qx80 See All Model Years See Pricing The Monograph (named for the detailed study of a single specific subject) was designed in Infiniti’s design studio in Atsugi, Japan. As such, it adheres to the company’s most recent design language, featuring a crescent-shaped rear roof pillar, falcon-eye headlamps, and a grille shaped ever so slightly like a lyre (Infiniti calls it “double arch”).

American Honda Expects Facelifted 2018 Acura TLX to Sell Better than Ever. Place Birth Watch Put Up Or Shut Up Challenge Quality Question of the Day Quote of the Day Racing Ram Rants Rare Steph Curry , Nissan’s premium division announced today, is the new global ambassador at Infiniti .

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  Steph Curry teams up with Infiniti to sell 2018 Q50 © Provided by Daily News, L.P. Infiniti has signed a two-time MVP to its roster, hoping his presence will put the team over the hump for its title pursuit in the entry-level luxury sedan segment.

Stephen Curry, fresh off his second NBA championship run in three years with the Golden State Warriors, will join the premium brand as its new global ambassador. According to a report from Reuters, his first promotional campaign will be a set of TV ads for the refreshed 2018 Q50, which adds new looks and driver assistance technologies to Infiniti’s best-selling vehicle nameplate.

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As a four-time All-Star and former league scoring champion, Curry is one of the biggest names in basketball, a sport that has large and growing fan bases in Infiniti’s two most important markets: the U.S. and China.

Infiniti QX80 Monograph Revealed in New York

  Infiniti QX80 Monograph Revealed in New York <p>Is this the next-gen QX80?</p>The concept features a boxy body bathed in gold paint and chrome accents. Blacked-out A-pillars emphasize the vehicle's shape, and pop-out door handles provide a clean look. Crazy two-tone 24-inch wheels have outer edges that overlap with the tires, giving the appearance of even larger 26-inch wheels, Infiniti says. One of the more predictable upgrades is its double-arch grille, which falls in line with the look of other new Infiniti models. It is taller, wider, and features an updated mesh pattern.

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“Infiniti is a brand that I've known and admired because of its strong heritage of performance, design and groundbreaking technologies,” Curry is quoted as saying in a press release. “I'm drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential.”

Last year, the Q50 surpassed its Japanese rival, the Lexus IS, to become the third-best-selling luxury sedan in its segment, behind only the Mercedes-Benz C-Class and BMW 3 Series, both of which have been stalwarts in this class of vehicles for years. Through the first five months of 2017, it has retained the bronze medal slot.

Infiniti showed up to the Geneva Motor Show with its refreshed 2018 Q50. - Infiniti© Provided by Daily News, L.P. Infiniti showed up to the Geneva Motor Show with its refreshed 2018 Q50. - Infiniti

While it seems unlikely the Q50 would be able to overtake the C-Class or 3 Series, a strong marketing campaign could help it close the gap in the U.S. and make in-roads in China, the biggest and fastest growing automotive market in the world and home to an unquenchable thirst for luxury vehicles.

Infiniti QX80 Monograph Styling Cues Bound for Production

  Infiniti QX80 Monograph Styling Cues Bound for Production At tonight’s reveal of the Infiniti QX80 Monograph concept, we learned that indeed later this year we will see some manifestation of the design direction hinted at by this massive concept. Officials are not getting any more specific than that at this point, but you can probably count on it being the next-generation QX80. This has been rumored to be coming for the 2018 or 2019 model year on a lighter new architecture, probably retaining the 5.6-liter Endurance V-8. And if we are to take anything away from this concept, it's that the redesign is likely to be more evolutionary than revolutionary.

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Steph Curry teams up with Infiniti to sell 2018 Q 50 , serve as brand's global ambassador. New TAG Heuer Brand Ambassador: Angelababy. Infiniti signs NBA star Steph Curry as brand ambassador.

Currently, Infiniti sits well behind Germany’s big three—Audi, BMW and Mercedes-Benz—as well as Lexus, according to Reuters.

Ayesha and Stephen Curry attend the Under Armour Curry 3 Launch in October 2016. - Jerritt Clark/Getty Images for Under Armour© Provided by Daily News, L.P. Ayesha and Stephen Curry attend the Under Armour Curry 3 Launch in October 2016. - Jerritt Clark/Getty Images for Under Armour

Curry is no stranger to upstart brands, leaving Nike after the 2012-13 NBA season and shirking other major apparel brands such as Adidas and Jordan to instead sign a deal with Under Armour. He’s also been endorsed by speaker maker JBL while several of his superstar peers prefer Beats Electronics to fill their pre-game listening needs.

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Spied! Next-Gen Infiniti QX50 Caught Testing in California

  Spied! Next-Gen Infiniti QX50 Caught Testing in California <p>QX50 mule spotted in MT's own backyard</p>Two QX50 mules were caught near Angeles Crest Highway, accompanied by an entourage of Nissan engineers driving various other vehicles. One of those vehicles was a BMW X3, suggesting Infiniti is benchmarking that model for the next QX50. As previewed by the QX50 concept, the new model adopts more crossover-like proportions, with this mule showing off a shorter dash-to-axle ratio, taller greenhouse, and what appears to be a higher seating position. Unsurprisingly, the production QX50 inherits styling cues from the concept, including a sleek headlight design, raked rear glass, and angular horizontal taillights.

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Other Infiniti news: 2018 Infiniti Q 50 Production Begins In Japan. 2018 Infiniti QX80 Will Get A Melissa Bell, INFINITI Head of Global Marketing, added: "We are very excited to partner with Steph . The first INFINITI campaign with Curry will help launch the new Q 50 sports sedan this summer.

By signing a deal with Infiniti, Curry breaks from fellow All-Stars, such as LeBron James and Blake Griffin, as well as the NBA as a whole by not endorsing Kia.

Clearly, Curry is not afraid to break from the pack and he’s shown an ability to increase the awareness and appeal of non-legacy brands, which he accomplished with Under Armour. Plus, given the talent of his current team, he seems poised to be a focal point of the NBA’s postseason for years to come.

So all-in-all, perhaps Infiniti’s marketing team is the real MVP.

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10 Things to Know about Infiniti’s Amazing Prototype 9 Retro Racer .
10 Things to Know about Infiniti’s Amazing Prototype 9 Retro Racer1. It started with a text. “There was no memo,” explained Albaisa. “Amelia Island was coming up, and Allyson Witherspoon [former Infiniti Americas marketing director] was like, ‘Why don’t we do a barn-find type of thing? Just keep it in the back of your mind.

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