News Rolls-Royce Is Not Interested in Hybrids or Autonomy. Got it?

21:10  04 july  2017
21:10  04 july  2017 Source:   MSN

Rolls-Royce Offers a Bespoke Collection for South Korea

  Rolls-Royce Offers a Bespoke Collection for South Korea Say hello to the exclusive Seoul and Busan Editions"With this pair of Bespoke cars we have created individual, personal spaces that at once embody the vibrant cities that they inhabit, demonstrating with aplomb the possibilities that the world's most celebrated luxury house affords," said Giles Taylor, Rolls-Royce design director, in a statement.

Rolls - Royce is Not Interested in Hybrid Cars. Share. Tweet. Subscribe. The automaker isn’t rushing to get the autonomous technology to market for one very good reason: the majority of its owners have hired drivers.

You've reached this page in error.

  Rolls-Royce Is Not Interested in Hybrids or Autonomy. Got it? © BMW AG

Electric cars are the future. You know it, I know it, and evidently, Rolls-Royce knows it as well. Because of this, the ultra-luxury automaker is saying it has no interest in the underdeveloped halfway house that is hybrid technology. All-electric or bust.

Research

2017 rolls-royce ghost
rolls-royce ghost

Speaking to Autocar at the Goodwood Festival of Speed, Rolls-Royce CEO Torsten Müller-Otvös concedes that electricity is the way of the future, but will only be adopted by Rolls-Royce once it is fully developed and worthy of its particular clientele.

"Electrification is the way forward – and there will be no in between steps for us like hybridization. It is the propulsion system for the future, make no error. There is a time, nobody can predict when, when there will be no combustion engines. That will take a long, long time, but it will happen."

$13 Million Rolls-Royce Sweptail Could Be Most Expensive New Car Ever Made

  $13 Million Rolls-Royce Sweptail Could Be Most Expensive New Car Ever Made <p>The one-off Rolls coupe reportedly costs well into eight digits.</p>This car proves that a manufacturer will build whatever you want, as long as you've got the cash. The inspiration behind the Sweptail comes from Rolls-Royce classics from the 1920s and '30s—and with sweeping lines and coachbuilt quality, it recreates that ethos perfectly.

Some people would also like to see an autonomous car from the company, but many Rolls - Royce owners have a driver, so Müller-Otvös doesn't see it as a priority either. Rest assured Rolls - Royce fans, the company won't go hybrid anytime soon.

Explaining why Rolls - Royce would not invest in hybrid technology, Müller-Otvös added: “The Rolls - Royce brand is not , in a way, a game-changer when it comes to revolutionary technology. That was an all-electric machine with autonomous technology.

Müller-Otvös goes on to say that Rolls-Royce customers are not looking for bleeding-edge, revolutionary technology when they get into one of his cars. Rather, absolutely flawless and unbridled luxury is the name of the game and thus, there is no room for unproven tech in the Rolls-Royce engineering department.

As for that whole self-driving, autonomous cars thing? It'll come, but the RR boss, in a moment of ballerific self-awareness, reminds us that Rolls-Royce buyers have had that for decades now. "For our customers, it’s not really a requirement, because many have chauffeurs. So for that reason, it exists already. I haven’t had a single customer say to me, ‘Torsten, when is the autonomous Rolls-Royce coming?'"

Touché.

This article was originally published on TheDrive.com

Follow MSN Autos on Facebook & Twitter

Toyota’s C-HR Hy-Power concept heralds higher-powered hybrids .
Design evokes the fiery forces of nature.Toyota took to the Frankfurt Motor Show on Tuesday to unveil the C-HR Hy-Power, a design-forward, higher-powered hybrid concept version of its C-HR midsize crossover, which went on sale last year.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!