Food The Real Reason the McDonald’s Logo Is Yellow and Red
There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning
<p>If you believe Louis Cheskin, a design consultant for McDonald’s in the 1960s, the arches aren’t just alphabetical… they’re also anatomical.</p>As popular as the logo is today, McDonald’s executives almost got rid of the Golden Arches in the 1960s. Their savior? Design consultant Louis Cheskin, whom the McDonald’s firm hired. Cheskin was apparently a fan of the teachings of Sigmund Freud, and sure enough, he insisted that the arches had a Freudian double meaning. He claimed that the shape of the arches subconsciously reminds people of… a giant set of boobs. He used the old “sex-sells” argument to claim that the logo was subconsciously drawing people to McDonald’s.
If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious fries—this isby the way—it’s actually psychological, and it has to do with the colors of their logo.
The colors red and yellow were chosen for a specific reason—and no, it wasn’t because they looked nice with Ronald McDonald’s clown-like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jump-start your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s sign is so easy to spot on a crowded road.
McDonald's Buttermilk Crispy Tenders Are Back
McDonald’s has announced via Twitter that their fan-favorite Buttermilk Crispy Tenders are back. There was widespread panic on social media when it was revealed in November that the fast food giant’s chicken tenders were being discontinued — though at the time, McDonald’s assured fans that they would return. It appears that just on the cusp of 2018, the Golden Arches have made good on their word. © McDonald's McDonald's Buttermilk Crispy Tenders Are Back “The #ButtermilkCrispyTenders that you love so much have returned!” McDonald’s tweeted.
The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand. Red and yellow makes you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.
McDonald’s has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises have started to incorporate more of the color green into their storefronts and interior design because it’s associated with nature and being environmentally friendly, something McDonald’s has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel fuel.
McDonald's strikes collaboration with designer Anna Sui for Chinese New Year
What do McDonald's and fashion designer Anna Sui have in common? The collaboration tries hard to tie in several different ideas: The upcoming lunar new year will usher in the Year of the Dog. Sui, is a popular Chinese-American designer. She has been tapped to create limited red envelopes, which are traditionally filled with money and distributed as gifts across China during the three-week holiday.
So, next time you pass a McDonald’s, don’t be surprised if you find it really hard to resist going in and getting a burger and coke. Next, don’t miss these.
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Related video: McDonald's Will Use Fresh Beef In Burgers
McDonald's is taking cheeseburgers out of the Happy Meal
McDonald's is overhauling its Happy Meals to make the kids' menu healthier.McDonald's is making Happy Meals healthier.
Related Gallery: The 10 Bestselling McDonald’s Menu Items—Ever
#9: Double cheeseburger
#8: Premium salads
#7: Chicken nuggets/Select Strips
#6: Apple slices/baked apple pie
#5: Egg McMuffin
#4: Happy Meal
#3: Snack Wraps
#2: Big Mac
#1: French fries
Here's How You Can Get Free McDonald's Fries This Friday .
The only thing better than McDonald's fries isFREE McDonald's fries!Friday (or should we say Fry-day?) is here once again. Let's face it, there are few things in life as satisfying as tucking into a fresh batch of skinny, crispy fries. Whether you douse them in ketchup, dip them in Mayochup or enjoy them au naturel with salt, treating yourself to this piping hot snack is always the way to go.
Don't Touch the Cookie Monster's Cookies!!!!
There's a reason they call the Cookie Monster a MONSTER!! NEVER touch his cookies!!
How McDonald's Got Tim Burton Fired From Batman - Junk History (Batman Returns, Happy Meals Toys)
Danny DeVito's nightmarish, sex-crazed Penguin inadvertently gave the world two things: 'Ed Wood' and series of depressingly bad Batman sequels. For more fan theories and over-analysis, check...
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