Food The Real Reason the McDonald’s Logo Is Yellow and Red
Burger King trolls McDonald's with fiery holiday gift
The Whopper chain, known for its flame broiled-burgers, "gifted" McDonald's with real flames for the holidays.In the hyper-competitive fast food marketplace, chains are constantly trying to best each other with new, over-the-top foods, discount dining deals, and, occasionally, a little social media shade.
If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious fries—this isby the way—it’s actually psychological, and it has to do with the colors of their logo.
The colors red and yellow were chosen for a specific reason—and no, it wasn’t because they looked nice with Ronald McDonald’s clown-like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jump-start your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s sign is so easy to spot on a crowded road.
There’s a Theory That McDonald’s Golden Arches Have a Hidden Sexual Meaning
<p>If you believe Louis Cheskin, a design consultant for McDonald’s in the 1960s, the arches aren’t just alphabetical… they’re also anatomical.</p>As popular as the logo is today, McDonald’s executives almost got rid of the Golden Arches in the 1960s. Their savior? Design consultant Louis Cheskin, whom the McDonald’s firm hired. Cheskin was apparently a fan of the teachings of Sigmund Freud, and sure enough, he insisted that the arches had a Freudian double meaning. He claimed that the shape of the arches subconsciously reminds people of… a giant set of boobs. He used the old “sex-sells” argument to claim that the logo was subconsciously drawing people to McDonald’s.
The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand. Red and yellow makes you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.
McDonald’s has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises have started to incorporate more of the color green into their storefronts and interior design because it’s associated with nature and being environmentally friendly, something McDonald’s has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel fuel.
McDonald's Buttermilk Crispy Tenders Are Back
McDonald’s has announced via Twitter that their fan-favorite Buttermilk Crispy Tenders are back. There was widespread panic on social media when it was revealed in November that the fast food giant’s chicken tenders were being discontinued — though at the time, McDonald’s assured fans that they would return. It appears that just on the cusp of 2018, the Golden Arches have made good on their word. © McDonald's McDonald's Buttermilk Crispy Tenders Are Back “The #ButtermilkCrispyTenders that you love so much have returned!” McDonald’s tweeted.
So, next time you pass a McDonald’s, don’t be surprised if you find it really hard to resist going in and getting a burger and coke. Next, don’t miss these.
The postappeared first on .
Related video: McDonald's Will Use Fresh Beef In Burgers
McDonald's strikes collaboration with designer Anna Sui for Chinese New Year
What do McDonald's and fashion designer Anna Sui have in common? The collaboration tries hard to tie in several different ideas: The upcoming lunar new year will usher in the Year of the Dog. Sui, is a popular Chinese-American designer. She has been tapped to create limited red envelopes, which are traditionally filled with money and distributed as gifts across China during the three-week holiday.
Related Gallery: The 10 Bestselling McDonald’s Menu Items—Ever
#9: Double cheeseburger
#8: Premium salads
#7: Chicken nuggets/Select Strips
#6: Apple slices/baked apple pie
#5: Egg McMuffin
#4: Happy Meal
#3: Snack Wraps
#2: Big Mac
#1: French fries
How One Woman Won the Fight Against McDonald’s Coffee Stirrers .
<p>The long free plastic spoons were once widely used for doing cocaine.</p>McDonald’s has always been big. The massive corporation hit the “1 millions burgers sold” milestone in 1955, a number that grew to 20 billion by 1976. Alongside their burgers, McDonald’s has sold coffee since the very beginning, with a small cup costing only 15 cents back in the '70s. McDonald’s coffee went without any sort of controversy for years, only to be pulled into the limelight after scalding 79-year-old Stella Liebeck in 1992. But back in the '70s, people were lovin’ it, just like they were loving their cocaine.
Don't Touch the Cookie Monster's Cookies!!!!
There's a reason they call the Cookie Monster a MONSTER!! NEVER touch his cookies!!
How McDonald's Got Tim Burton Fired From Batman - Junk History (Batman Returns, Happy Meals Toys)
Danny DeVito's nightmarish, sex-crazed Penguin inadvertently gave the world two things: 'Ed Wood' and series of depressingly bad Batman sequels. For more fan theories and over-analysis, check...
Tuesday, 13 march 2018
Netflix's new baking show "Nailed It!" was inspired by a popular meme in which people document their wildly unsuccessful attempts to follow Pinterest recipes. In each episode, three home bakers try their best to recreate elaborate cakes, treats, and more.The results are […]
Tuesday, 13 march 2018
Cracker Barrel Launches Three New Menu Items Designed to Delight SouthernersAvailable nationwide March 19th for $8.99 each, the comfort food maestros will be launching three seasonal "Southern Bowls" that riff on traditional favorites. First, there's the Fried Chicken Benedict bowl […]
Wednesday, 07 march 2018
A McDonald's in Lynwood, California, has turned its golden-arches sign upside down. The change was made in "celebration of women everywhere," according to the company.People driving by a McDonald's location in Lynwood, California, might be baffled by a sign that has been […]
Tuesday, 13 february 2018
<p>If a piece of the appliance is removable, pull that sucker off and wash it after use. Ideally, every use.</p>Here’s a good rule of thumb when it comes to cleaning kitchen appliances: If a piece of the appliance is removable, pull that sucker off and wash it after use. Ideally, […]
Monday, 26 february 2018
After a month and a half of submissions and a long waiting period, the Pillsbury Bake-Off 2018 finally has a winner. On Saturday (February 24), Pillsbury announced that Amy Nelson of Zionville, North Carolina, has won the Bake-Off with her Bejeweled Cranberry-Orange Rolls. After a […]
Monday, 12 march 2018
First Banana Nut, now Peach Cheerios is on a fruit kick.Starting this month, limited edition Peach Cheerios will roll out in grocery stores nationwide. They're expected to stay in stores throughout spring, so you can transition from Peach Cheerios to another limited edition gem, […]
Thursday, 22 february 2018
Despite its pancakes being some of the best around, IHOP does more than just fluffy flapjacks . This secret menu contains some pretty surprising additions, actually. That being said, the next time you find yourself at the breakfast chain, here's what you should be ordering off the IHOP […]
Thursday, 22 february 2018
Alright, alright, alright…it’s time for a Carl’s Jr. rebrand and they pulled out all the stops to advertise their western bacon cheeseburger. Trying their best to deviate from scantily-clad women eating gigantic burgers (two things that do not necessarily have much to do with each other) […]