Food What Movie Theaters Are Learning From Restaurants

18:25  19 may  2017
18:25  19 may  2017 Source:

The Internet Is Freaking Out About Shaquille O'Neal's Tipping Strategy At Restaurants

  The Internet Is Freaking Out About Shaquille O'Neal's Tipping Strategy At Restaurants Why doesn't this kind of stuff ever happen to us?Apparently, the basketball legend is a notoriously generous diner. And during a recent appearance on Jimmy Kimmel Live!, he explained his tipping strategy. "When I'm at restaurants, I am a big tipper. I like to show people my appreciation," he said.

In response, the brand is trying to think less like a mere movie theater chain and more like a restaurant . A push in this direction happened about nine years ago, with the introduction of the AMC Dine-In brand. Dine-In theaters double as restaurants , letting moviegoers order and eat fancy meals

Again, movie theaters are supposed to follow this standard, but you can bet some theaters have back rows that are too far away. In fact, it's not just the movies . Even in restaurants or other public places, I like to sit at spots from where I can see the most number of people.

  What Movie Theaters Are Learning From Restaurants © Photo: Scott Olson/GettyImages

Sixty years ago, a peppy group of anthropomorphic junk food snacks sweetly held hands and took a rather bouncy stroll up the aisles of an old movie theater, singing “let’s all go to the lobby, to get ourselves a treat!” Little did they know (or perhaps they did) they were on the menu. Back then, popcorn and candy were bringing in lot of revenue for theaters, so exhibitors installed new counters and stations to present and sell them. The famous animation, now preserved by the Library of Congress in the National Film Registry, was commissioned to get customers to come by and check them out.

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Bright Side decided to explore what movie theaters are hiding from their clients. The prices for this beloved movie snack are so overpriced that it would be cheaper to go to a good restaurant instead.

During watching movie , you learn to respect other's right with being silent and get along with them during the movie . Theater always give me an excellent feeling and for this reason, I always agree After building theaters , many restaurants , fast foods and recreation places usually be built around that.

But just like the jingle, standard concession stands have become classic, but dated — a reality to which leaders at AMC Theatres, the largest movie exhibitor in the United States, are trying to adapt. “The exhibition industry has been popcorn, candy, and soda for 90 years,” says Nels Storm, senior director of culinary at AMC. And typical concessions are not enough to grab this generation’s attention. In the age of mobile devices, streaming, and on-demand movies, cinemas are not only competing with one another, they’re battling smartphones, home entertainment, and the Internet. One solution: lure customers with better food, and transform the traditional concession visit into something more upscale and restaurant-esque.

As interest in traditional cinema dwindles, evolution is imperative if theaters want to survive. According to data from the Motion Picture Association of America, despite an uptick in 2016, movie attendance among audiences under 40 has generally been in decline for at least the last five years. But there may be hope in food. At AMC, food and drink sales make up 30 percent of the company’s profits, and is increasing at a faster rate than ticket revenue, with higher margins. In response, the brand is trying to think less like a mere movie theater chain and more like a restaurant.

Will 18-Percent Tips Become the New Normal?

  Will 18-Percent Tips Become the New Normal? If it feels like the expected gratuity at restaurants has inched higher over the years, you're probably right - at least when it comes to what suggested gratuities restaurants are printing on their receipts. According to Nation's Restaurant News, more restaurants are ditching the traditional 15, 18 and 20-percent suggestions, instead starting with a minimum suggested tip of 18-percent. Tipping in the U.S. has traditionally been considered to be in the 15- to 20-percent range, NRN writes. But that appears to be changing. The industry publication then goes on to cite a laundry list of restaurants and restaurant groups who have done away with printing a 15-percent suggested tip on receipts - from casual dining chain Houlihan's to slightly more esteemed groups like Jose Andres' ThinkFoodGroup to independent restaurants. Instead, suggesting the tip amounts of 18, 20 and even 22-percent seem to be the new normal. Michael Ekwall, co-owner of La Bodeguita in Palo Alto, the restaurant who helped spark the tips discussion after they posted a copy of one of their receipts as part of an unrelated campaign, told NRN that printing 18-percent as the minimum suggested tip is more in line with the actual tips his servers receive. He didn't want a suggestion that would lowball his staff. There's a different level of affluence in the Bay Area, and a lot of people dine out, and I think the standard has gone up, he said.

Where's the Movie Theater ? 1. Pre-Listening Exercises 2. Listening Exercises 3. Post-Listening Exercises 4. Online Investigations. Level 3. Where is the restaurant located?

Learn about different types of theaters . These may also be theaters that open up in a bar or restaurant . Drive-in movie theaters : These are open, outdoor areas which show films on large screens to viewers who park and watch from their vehicles.

A push in this direction happened about nine years ago, with the introduction of the AMC Dine-In brand. Dine-In theaters double as restaurants, letting moviegoers order and eat fancy meals from their seats. It was an attempt to get into the dine-in theater business, by which smaller chains like Oregon-based McMenamins and Texas-based Alamo Drafthouse had made a name for themselves in some U.S. regions.

It was also the first time the company hired a full-time chef and culinary expert to carry the plan out, says Jennifer Douglass, the current VP of operations for the growing concept. “Eight years ago, we had one chef, and today we have four full-time chefs that all work on both sides of the culinary side of our business,” Douglass says.

But when Adam Aron, a former CEO and marketing executive for cruise ship companies, hotels, and resorts, took the helms at AMC in 2016, he wanted restaurant-style experiences in every AMC theater, and soon.

These 54 Restaurants Will Be Open on Easter Sunday

  These 54 Restaurants Will Be Open on Easter Sunday Though Easter is not a federal holiday in the United States, it's still widely celebrated. Many restaurants close to give their employees the day off to celebrate with their families. This can be quite a dilemma for those who want to dine out after mass. And if you don't celebrate the holiday, it's better to plan ahead than be met with a closed sign at your favorite dinner spot. Some restaurants, like Chick-Fil-A are closed every Sunday. But there are other restaurants that are planning to close for the day, too, like Chipotle, Papa Murphy's Take 'N' Bake Pizza, and Jason's Deli. So, what is open? Below is a list of chain restaurants confirmed to have locations open and operating on Easter Sunday. For the most part, all locations will be open during regular hours, but representatives recommend calling your local store to confirm. Applebee's Neighborhood Grill &amp; Bar, call your local restaurant for hours Benihana, call your local restaurant for hours BJ's Restaurant &amp; Brewery, call your local restaurant for hours Bojangles' Famous Chicken 'n Biscuits, regular hours at most locations Boston Market, most locations open between 10:30 a.m. - 10:30 p.m. BRIO Tuscan Grille, open at 10 a.m. Buca di Beppo, open at 11 a.m.

Hollywood Studios has a lot of themed restuarants, but the drive-in movie theater (that's actually indoors) is by far ones of the best for food What it's like to dine at Disney World's unique indoor drive-in movie restaurant . Kim Renfro. Head to the Disney World dining reservations site to learn more.

I'm not talking about restaurants with servers and whatnot but more like fast food style restaurants . When it comes to theaters , it kinda saddens me when I'm literally the only person Movie theatre employee of 6 years here and in my scientific analysis I have determined the reason to be Ratchet.

“It’s all the challenges of running a theater and a restaurant — with none of the efficiencies of either.”

In April, the company announced it was upgrading its traditional concession snacks with “restaurant-quality” alternatives. Instead of the typical popcorn, nachos, and heated pizza, theaters are gearing to serve chicken and waffle sandwiches, sliders, and cheese plates with wine-infused salami. Popcorn will be upgraded to “gourmet” status featuring salted caramel, cheddar crunch, and mixed flavors. Pizzas will now be stone-fired flatbreads, and pretzels will be inflated to 1.5 pounds.

The planned menu upgrade is a separate initiative than AMC’s dine-in vertical. With more than 650 sites and thousands of screens, every AMC theater can’t become a part of the Dine-In brand. “Our joke is that it’s all the challenges of running a theater and all the challenges of running a restaurant,” Douglass says, “with none of the efficiencies of either.”

This gives the smaller guys a leg up in the dine-in market. Theater chains like Alamo Drafthouse and McMenamins that are built primarily around the concept manage much smaller portfolios, often isolated to specific regions. When Chicago-based dine-in chain Kerasotes Theatres sold almost all of its sites to AMC in 2010, the company, which had been in the cinema business since 1909, saw value in the dining concept and held onto its two Showplace Icon theaters, which feature intimate lounges, cocktails, and upscale dishes like Korean barbecue ribs and Caprese flatbread. The company still operates the sites, one in Chicago and one in Minnesota, along with only one other standard theater in New Jersey.

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Or at the movie theater , " What movie did you come to see?" Appropriate responses: "Hi Steve, my name is Mike. Restaurant Responses. "I've been here a couple of times, but I don't come on a regular basis." "I come pretty often.

Movie theaters , distributors, and studios make a variety of deals with each other, so there isn’t The barrier to entry for any neighborhood restaurant is merely to convince the theater patron to skip the As many have pointed out, the question details show that you probably haven't yet learned the basic

But even the small movie chain is not immune to changing moviegoer behavior. McMenamins opened its first theater pub in 1987 in Oregon, serving handcrafted beer and burgers to go with second-run films (movies that have already been shown in first-run cinemas). The food was a big draw. “We’ve always been more than popcorn and candy,” says Renee Ignacio, marketing director for McMenamins. But recently, the brand realized people could already stream many of the second-run shows McMenamins was screening.

“We now show first-run movies at five of our theaters,” Ignacio says. “The change to first-run movies really had to do with the changes of people’s habits and the ability for anyone to watch just about anything on their phone or tablet.”

  What Movie Theaters Are Learning From Restaurants © Provided by Vox Media, Inc.

While the smaller food-first theaters try to survive the times by showing first-run movies, larger, first-run theaters, like AMC, are focusing on their menus. And while the chain is not overhauling it’s theaters by switching to a complete dine-in model, AMC’s menu revamp requires extensive changes — part of $700 million in total upgrades the company has planned for its theaters. Staff will have to be retrained and kitchens upgraded by Labor Day. All 400 theaters upgrading to the new menu will get new kitchen suites, where easy-to-use nacho cheese warmers, hot dog cookers, and popcorn machines will be upstaged by shiny, new fryers, ovens, and grills. Typically, employees working the concession station can easily grab customers’ orders quickly and individually, but the new equipment will possibly require a brigade system and assembly line to operate: Think of prep lines at McDonald’s or Subway.

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Well the way I learned it was “ theater ” was the building or company and “ theatre ” was the art.. At least this particular website doesn’t try out the line that: “ Theatre is for live theatre and theater is for movies ”.

Eating at the movies is now like eating at a full-service restaurant . So why the change? Which side will prevail? "Why Movie Theaters Are Becoming Quasi- Restaurants " originally published on The Menuism Dining Blog.

“We’re operating more like a restaurant-style kitchen with a centralized space,” Storm says. “We’re doing some significant work in the space to accommodate it from an equipment standpoint as well as training our associates to think differently, think more like restaurant associates.” AMC is currently training employees in 27 locations as a beta test. From a customer standpoint, the ordering experience will be more or less the same, AMC reps say, but with new packaging and menu screens. Mobile ordering allowing audiences to order their snacks via their phones and pick them up at the concession stands is also expanding.

The fast-food workflow is new for AMC, but the company wouldn’t be the first major theater chain to think like a restaurant. About 50 percent of the 339 domestic Cinemark Theatres, the third-largest movie exhibitor in the United States, feature some sort of enhanced food option, says Phillip Couch, head of food and drinks at the company. In addition to operating 17 dine-in style theaters, the chain runs more than 40 Studio Eats concepts and branded cafes, aka spaces featuring separate dining areas and fast-food dishes. They’ve been in Cinemark theaters since 2000. On top of that, at least five theaters feature actual full-service restaurants, like the upcoming Cinemark Movie Bistro (formerly a Bogart’s Bar and Grille) at the chain’s Boca Raton location in Florida.

Similar to AMC, Cinemark also features upgraded menu items, but customized to each theater’s location. Cinemark guests in Florida may see mahi mahi on the menu, while folks in LA can find Baja-style fish tacos. It’s an attempt to evolve with consumers, Couch says.

“When you think about it, there are a lot of businesses that are no longer around because they failed to innovate and keep up with consumer trends,” Couch says. “So we’re just innovating and trying to give consumers what makes that movie-going experience that much better.”

But AMC will roll out its fast-food menu concept in almost every one of its traditional locations. And despite the grim reports about movie theater attendance, the chain reported better-than-expected revenue last quarter. The company’s culinary team has high hopes for how their plans will help theaters live on, even as changes and trends shake the industry.

“We wanted to think like a restaurant company,” Storm says, predicting more evolution in the concessions arena.” That’s exactly how restaurant companies think, just continuing to evolve and meet the guests’ needs and desires. The future is very bright, we’ll say.”

Vince Dixonis Eater’s data visualization reporter. Esra Erol is a social media manager at Eater.

Editor: Erin DeJesus

Heading to the movies? Try these 6 healthier snack picks .
Movie theater snacks are notoriously bad for you. Check out these healthier options next time you head to a show. Movie theater concession stands frequently offer a combination of deals on popcorn, candy, drinks, and other treats, but that bargain isn't always so great for your waistline. With plenty of options at theaters today, it's easier than you might think to make a smarter choice — if you pick carefully and share with your friends. Check out these movie food favorites and some healthier options, depending on what you crave.

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