Food Shake Shack's Latest Innovation Will Get You A Burger Even Faster

18:22  11 october  2017
18:22  11 october  2017 Source:   Refinery29

Shake Shake Just Announced A New, Limited-Edition Hot Chicken Sandwich

  Shake Shake Just Announced A New, Limited-Edition Hot Chicken Sandwich Shake Shack is shaking it up — again. The burger joint, known equally for its spin on roadside classics and devoted fans willing to line up for them, just announced a new menu item. Starting August 1, the chain will be selling the Hot Chick’n: a new hot take on the beloved Chik’n Shack.The spicy sibling to the classic chicken sandwich will include the same buttermilk-marinated, hormone-free chicken breast, breaded and fried. The Hot Chick’n is then finished off with a blend of peppers (guajillo and cayenne seasonings, if you’re curious).

The new system will also include a more tech-centric kitchen to make orders come out even faster and put more focus on Shake Shack ' s delivery service. When he was criticized for taking the human quotient out of Shake Shack , Meyer noted that when he heads to the airport or bank, he doesn't get

Shake Shack has taken advantage of the burger industry’ s traditional emphasis on speed over customer care. “ You go to a fast -food restaurant, your “It was almost as if excitement over the second Shake Shack kindled even more interest in the first,” Meyer says. “The line got longer.”

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Known for customer service, it comes as a surprise that Shake Shack is rolling out automated ordering kiosks at its new Astor Place location (the 140th worldwide) in New York City. Bloomberg reports that instead of interacting with employees, diners will place their orders at a kiosk, called in-Shack apps.

"We need to keep developing the tools to provide hospitality in the modern era if our fans are going to stay loyal," CEO Randy Garutti told Bloomberg.

While the high-end burger chain is known for amazing customer service and its higher-than-average pay, the kiosk announcement came alongside the introduction of founder Danny Meyer's new foundation, which will focus on investing in companies that put a priority on their employees and communities. Meyer said that the implementation of the kiosks and his foundation are unrelated.

Shake Shake Just Announced A New, Limited-Edition Hot Chicken Sandwich

  Shake Shake Just Announced A New, Limited-Edition Hot Chicken Sandwich Shake Shack is shaking it up — again. The burger joint, known equally for its spin on roadside classics and devoted fans willing to line up for them, just announced a new menu item. Starting August 1, the chain will be selling the Hot Chick’n: a new hot take on the beloved Chik’n Shack.The spicy sibling to the classic chicken sandwich will include the same buttermilk-marinated, hormone-free chicken breast, breaded and fried. The Hot Chick’n is then finished off with a blend of peppers (guajillo and cayenne seasonings, if you’re curious).

To be perfectly scientific, we should have eaten the burgers 5 minutes apart to account for Shake Shack ’ s burgers coming off the grill 5 minutes later , but this is cheeseburger science and a fast food burger Not as good in the middle of the burger when it’s concentrated and you get a mouthful.”

Since launching in 2004, Shake Shack —today one of the undisputable champions of American fast -food—has remained a point of pride for New Yorkers, famous for its long, snaking lines through Madison Square Park, and revered for its cult-like status among burger fanatics.

Bloomberg adds that the automated ordering will only be at the Astor Place location and there are no plans to roll it out to the chain's other spots. The new system will also include a more tech-centric kitchen to make orders come out even faster and put more focus on Shake Shack's delivery service. Additionally, the kiosks won't accept cash. There will still be a human employee — known as a "hospitality champ" — to greet guests and assist them with ordering if the new system proves to be less than intuitive.

"People are making the assumption that this is not employee focused," Meyer said. "It's true that the ordering process is automated, which we've already done with our Shake Shack app. But we need to figure out how to pay our people with current and future economic demands."

I just tried Shake Shack for the first time —and it's super overrated

  I just tried Shake Shack for the first time —and it's super overrated The fries are too salty, the patty is too small, and the bun isn't even cut through all the way. Additionally, the line to order was super long, and the portions were too small for the price.The milkshake is a real winner, though.Born in raised in Texas, the land of steak, BBQ, and the famed fast-food chain Whataburger, I am pretty serious about meat. So when I moved to New York, I knew I had to try the infamous Shake Shack, whose burger was named the best burger in New York City.Unfortunately, my first experience at the chain did not live up to the hype.Keep scrolling to see why.

Since launching in 2004, Shake Shack —today one of the undisputable champions of American fast -food—has remained a point of pride for New Yorkers, famous for its long, snaking lines through Madison Square Park, and revered for its cult-like status among burger fanatics.

Two different sources of inspiration informed Shake Shack ’ s branding, which evolved over time. It tapped the core idea behind Shake Shack itself–a ’50s burger joint reimagined for a modern context. Even rendered in ink, you can almost see the 1950s neon shining through.

Even with the automation, the Astor Place location will have 60 employees, which is on par with other locations. When he was criticized for taking the human quotient out of Shake Shack, Meyer noted that when he heads to the airport or bank, he doesn't get face-to-face with anyone. If a customer isn't into the new system, they have plenty of other locations to visit.

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