Food Crispy Taco Wins Lay’s 'Do Us a Flavor' Contest

21:15  11 october  2017
21:15  11 october  2017 Source:   foodandwine.com

Lay’s New Fried Green Tomato Flavor Is Surprisingly Delicious

  Lay’s New Fried Green Tomato Flavor Is Surprisingly Delicious Lay’s is known to have some pretty unique flavors—think Dill Pickle and Southern Biscuits and Gravy. Millions of potato chip-loving fans submitted flavors to the contest, with Crispy Taco, Everything Bagel With Cream Cheese, and Fried Green Tomato coming out on top. The Everything Bagel flavor is kettle cooked, the Fried Green Tomato flavor is offered in Lay's signature wavy style, and the Crispy Taco flavor tops the original chip.

The new flavor beat out Everything Bagel and Fried Green Tomato submissions. Advertise With Us . Content Partnerships. CONNECT.

Lindsay Hoffman is a finalist in Lay ' s " Do Us a Flavor " potato chip flavor contest . LAY ' S .

  Crispy Taco Wins Lay’s 'Do Us a Flavor' Contest © Courtesy of Frito-Lay

This summer, three potato chip flavors underwent the judgment of discerning American tastebuds in the 2017 Lay’s “Do Us a Flavor” contest. And today, Texan Ellen Sarem took home $1 million for her Crispy Taco iteration. Lay's fans across the country voted on the chip company’s website, Twitter, and Instagram to determine the winner. Sarem’s flavor, which includes fresh lettuce, tomato, and cheese was apparently the tastiest. Sarem drew inspiration for Crispy Taco while trying to whip up something special for her fiance and says will celebrate her victory with a family vacation while also putting aside some of her winnings for her young son.

Taco Bell Is Launching A "Potatorito" — & We Can't Look Away

  Taco Bell Is Launching A We would be lying if we said that Taco Bell's newest menu addition caught us totally by surprise. TB has launched a steady onslaught of creative menu additions our way over the past few years. We've seen everything spanning from the expansion of cantina locations across the country (beachside included) to an official Taco Bell wedding venue, and the creation of breakfast salsa and naked chicken chips. To top ALL of that off, the big Bell still hasn't lost any steam for adding new and wacky items to its menu. Its most recent launch is here to prove it. What exactly is it?! Drumroll, please.

S.A. woman wins million prize in Lay ’ s potato chip contest . Caitlin Simms, left, Lay ' s brand manager, congratulates Ellen Sarem of San Antonio, Texas, on her million Lay ' s " Do Us a Flavor " grand prize for her Crispy Taco flavor Tuesday, Oct.

This summer, three potato chip flavors underwent the judgment of discerning American tastebuds in the 2017 Lay ’ s “ Do Us a Flavor ” contest . And today, Texan Ellen Sarem took home million for her Crispy Taco iteration.

The runners-up, Lindsay Hoffman who conceived of Lay’s Everything Bagel with Cream Cheese and Gregory Pope who got creative with Lay’s Wavy Fried Green Tomato, aren’t faring so bad either. They will both take home $50,000. The stakes were high and these flavors beat out submissions like Avocado Toast, Smoked Gouda and Honey, Ravioli, and Sloppy Joe’s.

We’re not really surprised about the results. When we tasted Cripsy Taco this summer, members of the Food & Wine staff found the experience to be “like eating taco meat. Not a bad thing.” We “would eat again, definitely.”

We were more divided with regard to the other two submissions. We found Everything Bagel with Cream Cheese to taste “like a dirty chip,” and thought that getting poppy seeds in our teeth to be “not worth it.” While another said “I like the pepperiness and crunch added from being kettle chips. Would definitely buy for a party.” Meanwhile, the Wavy Fried Green Tomato was “zesty and a little sweet,” but also “vaguely-flavored” and “miss[ed] the mark.”

Taco Bell Is Launching A "Potatorito" — & We Can't Look Away

  Taco Bell Is Launching A We would be lying if we said that Taco Bell's newest menu addition caught us totally by surprise. TB has launched a steady onslaught of creative menu additions our way over the past few years. We've seen everything spanning from the expansion of cantina locations across the country (beachside included) to an official Taco Bell wedding venue, and the creation of breakfast salsa and naked chicken chips. To top ALL of that off, the big Bell still hasn't lost any steam for adding new and wacky items to its menu. Its most recent launch is here to prove it. What exactly is it?! Drumroll, please.

Lay ' s announced that Crispy Taco is the winner of this year' s Do Us A Flavor contest . The Crispy Taco flavor was created by Elle Sarem from San Antonio, Texas. Her winning idea landed her a million grand prize.

Update: We have a winner! Lay ' s Crispy Taco is the winning flavor of this year' s Do Us a Flavor contest , and Ellen Sarem of San Antonio will take home the million grand prize for her flavor idea. Crispy Taco beat out the other two Lay ' s finalist flavors

In the past, the contest, which originated in 2012, has yielded flavors that include Lay’s Cheesy Garlic Bread, Kettle Cooked Wasabi Ginger, Southern Biscuits and Gravy, and Tikka Masala.

This article was originally published on FoodAndWine.com

Related Video: Lay's Offer New, Bold Chip Flavors [Provided by CBS Philly]

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