Food Crispy Taco Wins Lay’s 'Do Us a Flavor' Contest

21:15  11 october  2017
21:15  11 october  2017 Source:   Food & Wine

Lay’s New Fried Green Tomato Flavor Is Surprisingly Delicious

  Lay’s New Fried Green Tomato Flavor Is Surprisingly Delicious Lay’s is known to have some pretty unique flavors—think Dill Pickle and Southern Biscuits and Gravy. Millions of potato chip-loving fans submitted flavors to the contest, with Crispy Taco, Everything Bagel With Cream Cheese, and Fried Green Tomato coming out on top. The Everything Bagel flavor is kettle cooked, the Fried Green Tomato flavor is offered in Lay's signature wavy style, and the Crispy Taco flavor tops the original chip.

PepsiCo’s Frito- Lay announced Wednesday the three finalist flavors of the “ Do Us a Flavor ” contest – Lay ’ s Crispy Taco , Lay ’ s Kettle Cooked Everything From July 24 through October 8, Lay ’ s asks fans to try all three flavors and vote for their favorite. Voters can also win prizes and can vote once

Lay ’ s Crispy Taco chips are one of three finalists in this year’ s “ Do Us A Flavor ” contest , a mostly-annual-but-sometimes-not-always promotion where fans submit their flavor ideas and Lay ’ s gets R&D on the cheap.

  Crispy Taco Wins Lay’s 'Do Us a Flavor' Contest © Courtesy of Frito-Lay

This summer, three potato chip flavors underwent the judgment of discerning American tastebuds in the 2017 Lay’s “Do Us a Flavor” contest. And today, Texan Ellen Sarem took home $1 million for her Crispy Taco iteration. Lay's fans across the country voted on the chip company’s website, Twitter, and Instagram to determine the winner. Sarem’s flavor, which includes fresh lettuce, tomato, and cheese was apparently the tastiest. Sarem drew inspiration for Crispy Taco while trying to whip up something special for her fiance and says will celebrate her victory with a family vacation while also putting aside some of her winnings for her young son.

Lay’s New Fried Green Tomato Flavor Is Surprisingly Delicious

  Lay’s New Fried Green Tomato Flavor Is Surprisingly Delicious Lay’s is known to have some pretty unique flavors—think Dill Pickle and Southern Biscuits and Gravy. Millions of potato chip-loving fans submitted flavors to the contest, with Crispy Taco, Everything Bagel With Cream Cheese, and Fried Green Tomato coming out on top. The Everything Bagel flavor is kettle cooked, the Fried Green Tomato flavor is offered in Lay's signature wavy style, and the Crispy Taco flavor tops the original chip.

Lay ’ s Do Us A Flavor Voting Sweepstakes – Vote and Win Grand Prizes. This Lays Flavor Contest 2017 is running on the DousaFlavor page. To vote for LAY ’ S Crispy Taco , tweet #VoteCrispyTaco #SweepstakesEntry and For LAY ’ S ® Fried Green Tomato, #VoteFriedGreenTomato

Lays Chips. The votes are in and America has chosen: Lay ’ s latest potato chip flavor is Crispy Taco . Ellen Sarem, of San Antonio, Texas, who came up with the winning flavor , took home million for her submission in Lay ’ s “ Do Us A Flavor ” contest .

The runners-up, Lindsay Hoffman who conceived of Lay’s Everything Bagel with Cream Cheese and Gregory Pope who got creative with Lay’s Wavy Fried Green Tomato, aren’t faring so bad either. They will both take home $50,000. The stakes were high and these flavors beat out submissions like Avocado Toast, Smoked Gouda and Honey, Ravioli, and Sloppy Joe’s.

We’re not really surprised about the results. When we tasted Cripsy Taco this summer, members of the Food & Wine staff found the experience to be “like eating taco meat. Not a bad thing.” We “would eat again, definitely.”

We were more divided with regard to the other two submissions. We found Everything Bagel with Cream Cheese to taste “like a dirty chip,” and thought that getting poppy seeds in our teeth to be “not worth it.” While another said “I like the pepperiness and crunch added from being kettle chips. Would definitely buy for a party.” Meanwhile, the Wavy Fried Green Tomato was “zesty and a little sweet,” but also “vaguely-flavored” and “miss[ed] the mark.”

Taco Bell Is Launching A "Potatorito" — & We Can't Look Away

  Taco Bell Is Launching A We would be lying if we said that Taco Bell's newest menu addition caught us totally by surprise. TB has launched a steady onslaught of creative menu additions our way over the past few years. We've seen everything spanning from the expansion of cantina locations across the country (beachside included) to an official Taco Bell wedding venue, and the creation of breakfast salsa and naked chicken chips. To top ALL of that off, the big Bell still hasn't lost any steam for adding new and wacky items to its menu. Its most recent launch is here to prove it. What exactly is it?! Drumroll, please.

Courtesy of Frito- Lay . Crispy Taco , Everything Bagel with Cream Cheese, and Fried Green Tomato are all in the running. The fan-submitted semi-finalists to the “ Do Us a Flavor ” contest , which included trendy flavors like Avocado Toast and Smoked Gouda and Honey, and some classics

When Lay ’ s announced the 2017 Do Us a Flavor semifinalists, I immediately squealed with glee and said that Crispy Taco was my favorite to win to the contest . Then, the guy sitting next to me on the bus asked me to settle down and stop yelling about potato chips.

In the past, the contest, which originated in 2012, has yielded flavors that include Lay’s Cheesy Garlic Bread, Kettle Cooked Wasabi Ginger, Southern Biscuits and Gravy, and Tikka Masala.

This article was originally published on FoodAndWine.com

Related Video: Lay's Offer New, Bold Chip Flavors [Provided by CBS Philly]

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