Health & Fit Mixing Energy Drinks and Alcohol Can Make You Think You’re More Drunk, Study Says

14:40  19 may  2017
14:40  19 may  2017 Source:   The Daily Meal

Do Energy Drinks + Booze = More Injuries?

  Do Energy Drinks + Booze = More Injuries? <p>Mixing energy drinks with booze could be a recipe for trouble, according to a new study that says the not-so-smart party pairing increases the odds that someone will get hurt.</p>Researchers in Canada analyzed results of 13 prior studies. Most reported a higher rate of injuries when alcohol was paired with an energy drink like Red Bull or Monster Energy compared to drinking alcohol alone, they said.

Researchers found that simply telling someone that they’ re drinking an alcoholic beverage mixed with an energy drink can make them feel super- drunk , even more so than they actually are.

Researchers found that simply telling someone that they’ re drinking an alcoholic beverage mixed with an energy drink can make them feel super- drunk , even more so than they actually are. More on Energy Drinks .

Mixing Energy Drinks and Alcohol Can Make You Think You’re More Drunk, Study Says© Shutterstock / Constantin Iosif Mixing Energy Drinks and Alcohol Can Make You Think You’re More Drunk, Study Says

According to a new study led by the University of British Columbia’s Sauder School of Business, Red Bull may figuratively give you wings. Researchers found that simply telling someone that they’re drinking an alcoholic beverage mixed with an energy drink can make them feel super-drunk, even more so than they actually are.

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In the study, researchers gathered 154 young men and gave them a cocktail with vodka, Red Bull, and fruit juice. Each cocktail was labeled either emphasizing the presence of the energy drink or not — e.g., “vodka-Red Bull cocktail, “vodka cocktail,” or “exotic cocktail.” Participants in the study were then asked to complete tasks on a computer screen to see how their perceived “drunkness,” attitudes, and behaviors changed.

More older women are drinking hard

  More older women are drinking hard Binge drinking in baby boomers, especially women, is on the rise, study finds More older American women than ever are drinking — and drinking hard, a new study shows.Most troubling was the finding that the prevalence of binge drinking among older women is increasing dramatically, far faster than it is among older men, the researchers noted.The difference was striking: Among men, the average prevalence of binge drinking remained stable from 1997 to 2014, while it increased an average of nearly 4 percent per year among women, the researchers found.

"Red Bull has long used the slogan 'Red Bull gives you wings,' but our study shows that this type of advertising can make people think it has intoxicating "When alcohol is mixed with an energy drink and people are aware of it, they feel like they' re more intoxicated simply because the marketing says

If you think Red Bull makes a difference, then it does, says new study . "When alcohol is mixed with an energy drink and people are aware of it, they feel like they' re more Last year a study said that mixing energy drinks with alcohol could potentially impact your brain similarly to cocaine.

Results showed that those who drank cocktails that openly labeled the presence of Red Bull “significantly increased” how drunk the participants thought they were, along with risk-taking, and self-confidence, especially among those who already believed mixing alcohol and energy drinks can make you more drunk.

“Given the study's findings about the psychological effects of energy-drink marketing, energy drink marketers should be banned from touting the disinhibiting effects of their ingredients,” Pierre Chandon, co-author of the study and marketing professor at the international business school INSEAD, said in a statement. “Regulations and codes of conduct should consider the psychological — and not just the physiological — effects of products.”

More older women are drinking hard

  More older women are drinking hard Binge drinking in baby boomers, especially women, is on the rise, study finds More older American women than ever are drinking — and drinking hard, a new study shows.Most troubling was the finding that the prevalence of binge drinking among older women is increasing dramatically, far faster than it is among older men, the researchers noted.The difference was striking: Among men, the average prevalence of binge drinking remained stable from 1997 to 2014, while it increased an average of nearly 4 percent per year among women, the researchers found.

Woolsey says many of these so called energy drinks contain unregulated herbal stimulants. Forget that the people that drink energy drinks and alcohol together are just more riskier. 10 years ago, energy drinks came on the scene and power drinkers have made the transition official.

Mixing Alcohol and Caffeine Makes Drinkers Feel More Impulsive, Says Study . By Katie Moisse. The study follows a federal ban on the sale of alcoholic energy drinks like Four Loko, nicknamed "blackout in a can."

Related video: Here’s What Energy Drinks Are Doing to Your Heart
(Provided by Food & Wine)

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Teen Drinking Reaches Lowest Point in 25 Years, CDC Says .
Underage drinking has reached a new low, but binge drinking is still a problem.Despite the overall decrease, researchers said binge drinking is still a problem among teenagers. Of those teens who reported drinking, 57.8% said they had five drinks in a row, and 43.8% said they had drunk at least eight drinks in one sitting.

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