Health & Fit Mixing Energy Drinks and Alcohol Can Make You Think You’re More Drunk, Study Says

14:40  19 may  2017
14:40  19 may  2017 Source:   The Daily Meal

Do Energy Drinks + Booze = More Injuries?

  Do Energy Drinks + Booze = More Injuries? <p>Mixing energy drinks with booze could be a recipe for trouble, according to a new study that says the not-so-smart party pairing increases the odds that someone will get hurt.</p>Researchers in Canada analyzed results of 13 prior studies. Most reported a higher rate of injuries when alcohol was paired with an energy drink like Red Bull or Monster Energy compared to drinking alcohol alone, they said.

Researchers found that simply telling someone that they’ re drinking an alcoholic beverage mixed with an energy drink can make them feel super- drunk , even more so than they actually are.

Researchers found that simply telling someone that they’ re drinking an alcoholic beverage mixed with an energy drink can make them feel super- drunk , even more so than they actually are. More on Energy Drinks .

Mixing Energy Drinks and Alcohol Can Make You Think You’re More Drunk, Study Says© Shutterstock / Constantin Iosif Mixing Energy Drinks and Alcohol Can Make You Think You’re More Drunk, Study Says

According to a new study led by the University of British Columbia’s Sauder School of Business, Red Bull may figuratively give you wings. Researchers found that simply telling someone that they’re drinking an alcoholic beverage mixed with an energy drink can make them feel super-drunk, even more so than they actually are.

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In the study, researchers gathered 154 young men and gave them a cocktail with vodka, Red Bull, and fruit juice. Each cocktail was labeled either emphasizing the presence of the energy drink or not — e.g., “vodka-Red Bull cocktail, “vodka cocktail,” or “exotic cocktail.” Participants in the study were then asked to complete tasks on a computer screen to see how their perceived “drunkness,” attitudes, and behaviors changed.

Science reveals what happens to your body and brain when you get drunk

  Science reveals what happens to your body and brain when you get drunk <p>We've broken down some of the research on alcohol consumption to show what happens to your body and brain as you start (and continue) drinking.</p>Alcohol consumption has been a part of human civilization for thousands of years. But while we have a general understanding of alcohol's effects — most people can recognize when one more drink is one too many — the specifics of what happens to your body as you get drunk are fairly complicated.

"Red Bull has long used the slogan 'Red Bull gives you wings,' but our study shows that this type of advertising can make people think it has intoxicating "When alcohol is mixed with an energy drink and people are aware of it, they feel like they' re more intoxicated simply because the marketing says

If you think Red Bull makes a difference, then it does, says new study . "When alcohol is mixed with an energy drink and people are aware of it, they feel like they' re more Last year a study said that mixing energy drinks with alcohol could potentially impact your brain similarly to cocaine.

Results showed that those who drank cocktails that openly labeled the presence of Red Bull “significantly increased” how drunk the participants thought they were, along with risk-taking, and self-confidence, especially among those who already believed mixing alcohol and energy drinks can make you more drunk.

“Given the study's findings about the psychological effects of energy-drink marketing, energy drink marketers should be banned from touting the disinhibiting effects of their ingredients,” Pierre Chandon, co-author of the study and marketing professor at the international business school INSEAD, said in a statement. “Regulations and codes of conduct should consider the psychological — and not just the physiological — effects of products.”

Why Energy Drinks Are Worse For You Than Soda

  Why Energy Drinks Are Worse For You Than Soda Their high caffeine content seems to affect people's hearts and blood pressure differently than other caffeinated beverages.In the study, researchers divided 18 men and women into two groups. Half were given a 32-ounce commercially available energy drink with 320 mg of caffeine, as well as other ingredients like taurine and ginseng (both dietary supplements). People in the other group were given a soda-like control drink of the same size that contained the same amount of caffeine with a bit of lime juice, cherry syrup and carbonated water. After six days, the groups switched and drank the other beverage.

Woolsey says many of these so called energy drinks contain unregulated herbal stimulants. Forget that the people that drink energy drinks and alcohol together are just more riskier. 10 years ago, energy drinks came on the scene and power drinkers have made the transition official.

Mixing Alcohol and Caffeine Makes Drinkers Feel More Impulsive, Says Study . By Katie Moisse. The study follows a federal ban on the sale of alcoholic energy drinks like Four Loko, nicknamed "blackout in a can."

Related video: Here’s What Energy Drinks Are Doing to Your Heart
(Provided by Food & Wine)

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