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Travel Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy

21:16  13 june  2018
21:16  13 june  2018 Source:   theatlantic.com

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Some hotels report being so overwhelmed by influencer requests that they've simply opted out. In January a luxury boutique hotel in Ireland made headlines for banning all YouTubers and Instagram stars after a 22-year-old influencer requested a free five-night stay in exchange for exposure.

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Three years ago, Lisa Linh quit her full-time job to travel the world and document it on Instagram, where she has nearly 100,000 followers; since then, she has stayed in breathtaking hotels everywhere from Mexico to Quebec to the Cook Islands. Often, she stays for free.

Linh is part of an ever-growing class of people who have leveraged their social media clout to travel the world, frequently in luxury. While Linh and other elite influencers are usually personally invited by hotel brands, an onslaught of lesser-known wannabes has left hotels scrambling to deal with a deluge of requests for all-expense-paid vacations in exchange for some social media posts.

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Kate Jones, marketing and communications manager at the Dusit Thani, a five-star resort in the Maldives, said that her hotel receives at least six requests from self-described influencers per day, typically through Instagram direct message.

"Everyone with a Facebook these days is an influencer," she said. "People say, I want to come to the Maldives for 10 days and will do two posts on Instagram to like 2,000 followers. It's people with 600 Facebook friends saying, 'Hi I'm an influencer, I want to stay in your hotel for 7 days,'" she said. Others send vauge one line emails, like "I want to collaborate with you", with no further explanation. "These people are expecting five to seven nights on average, all inclusive. Maldives is not a cheap destination.” She said that only about 10 percent of the requests she receives are worth investigating.

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Instagram is Changing the Way We Travel (and Not Necessarily for the Better) .
Are we Instagramming because we travel? Or are we traveling so we can Instagram?At Lake Como’s legendary Grand Hotel Tremezzo, the most coveted shot to capture on Instagram is of the property’s “water-on-water” pool, which floats in the middle of the lake, backed by views of the Grigne Mountains and the colorful houses of Bellagio. But most of these photos are taken from the terrace of the hotel’s bar—not from the pool itself.

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