Politics GOP group launches new TV ad on tax reform

13:40  12 september  2017
13:40  12 september  2017 Source:   The Hill

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A pair of groups on Wednesday announced the launch of new ads about tax reform — a top agenda item for the White House and Congressional AAP's ad comes as the BAT appears to be on life support given its opposition from many Republicans. House GOP leaders continue to defend the

The effort is the latest part of the group ’s Middle-Class Growth Initiative to promote a tax -code rewrite that helps middle-class families and businesses. AAN, which is aligned with House GOP leadership, previously launched a million radio ad campaign in support of tax reform and has said it plans to

GOP group launches new TV ad on tax reform© Provided by The Hill GOP group launches new TV ad on tax reform A group aligned with Speaker Paul Ryan (R-Wis.) on Tuesday is launching a new television ad on tax reform, as President Trump has been applying pressure on lawmakers to quickly pass a rewrite of the code.

The $2.5 million ad campaign from the American Action Network (AAN) features the story of a Wisconsin couple, Jim and Lindsay Pratt, explaining how a tax overhaul could help their family.

"America's tax code is too complicated," Jim Pratt says in the ad. "So, a little tax relief from Congress - with a simpler, fairer tax code - gives working families like ours peace of mind."

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The border-adjustment proposal, which would tax imports and exempt exports, is a key feature of the House GOP tax - reform plan. The new TV ad is part of a broader campaign against the The NRF isn't the only group to have launched a TV ad against the border-adjustment tax .

Americans for Prosperity, which is backed by wealthy GOP donors Charles and David Koch, launched a new round of digital ads last week, and Business Roundtable has rolled out a tax - reform campaign that includes television advertising .

The new ad comes as Trump has been calling on lawmakers to pick up the pace on their tax overhaul efforts. During a Cabinet meeting on Saturday, the president said he wanted a "speed up" of tax reform in light of recent hurricanes.

The ad will air in 23 congressional districts - including those of Ryan, leaders of the conservative House Freedom Caucus and GOP lawmakers who could be vulnerable in the midterm elections, according to AAN. The campaign is part of AAN's multimillion dollar effort initiative to sell tax reform that has also included other ads on television, radio and digital platforms.

"Hard-working families and small businesses know far too well the burden the current tax code places on them," said AAN Executive Director Corry Bliss said in a statement. "Working families have had to stretch their paychecks to make ends meet for long enough, it's time for Congress to do their part and make our tax code simpler, fairer and with lower rates. Now is the time for lawmakers to work together and deliver much needed relief."

AAN is one of several groups that has released ads pressing lawmakers on tax reform. The Chamber of Commerce launched a seven-figure ad campaign last week that is initially focusing on GOP lawmakers from New York who are in competitive districts.

The bumpy road to tax reform is still driveable .
A word of caution to anyone preparing to throw dirt on the prospect of tax reform this year: Don't break out your shovels just yet. Tax reform is still alive because of a strategic decision by the White House and Republican congressional leaders.The path to passing comprehensive tax reform is becoming clearer. Step one was for the "Big Six" - the White House, Treasury secretary, House speaker, Senate majority leader and the chairmen of the congressional tax writing committees - to get Republicans on one page. This was achieved in their joint statement released in July with more detailed consensus principles expected the week of September 25.

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