Technology Almost 20 percent of Instagram users say they watch ‘Stories’ every day

20:36  09 december  2016
20:36  09 december  2016 Source:   Re/code

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Instagram CEO Kevin Systrom with Instagram Stories user Lena Dunham. Photo by Mike Windle/Getty Images for Vanity Fair. How is Instagram ’s Snapchat Stories clone doing? Some 18 percent of U.S. Instagram users surveyed by RBC said they watch Stories daily, and 53 percent watch them at least monthly, according to a research report published this week by the investment bank. That’s compared with 52 percent of Instagram users who look at their main feed of photos and videos daily, according to the report.

Not happening, he said in an interview at Recode’s Code Commerce event this week. “As chairman, you don’t see the day to day ,” he said . “You don’t see the operational aspects of the company and I think it’s so important to not just opine on the direction but actually to see it through.” Almost 20 percent of Instagram users say they watch ‘ Stories ’ every day .

  Almost 20 percent of Instagram users say they watch ‘Stories’ every day © Provided by Vox Media, Inc.

How is Instagram’s Snapchat Stories clone doing?

Some 18 percent of U.S. Instagram users surveyed by RBC said they watch Stories daily, and 53 percent watch them at least monthly, according to a research report published this week by the investment bank.

That’s compared with 52 percent of Instagram users who look at their main feed of photos and videos daily, according to the report.

So, not bad?

“We will monitor this over time, but believe this adoption appears relatively strong — though this is just a gut feeling,” RBC’s analysts, led by Mark Mahaney, wrote.

I’ve personally become a fond daily (sometimes hourly!) Instagram Stories viewer, mostly because I find my Instagram network — friends and co-workers, but also chefs, coffee shops, pro photographers, fashion models, apparel brands, etc. — much more interesting than my Snapchat network. Over the past 24 hours, around 90 of the roughly 900 accounts I follow have posted an Instagram Story, including chef-types Anthony Bourdain and David Chang, actress/writer Lena Dunham, the Maison Kitsuné fashion brand, Paris’s Ten Belles café, and a bunch of friends.

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Almost 20 percent of Instagram users say they watch ‘ Stories ’ every day . Recode Daily: Magic Leap’s much-hyped AR tech is nowhere close to reality. Top stories of the day .

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I’ve also found myself posting to Instagram — mostly Stories, but also regular photos and videos — more often than before Stories launched.

And I’ve noticed myself using Snapchat far less since Instagram Stories launched, after using Snapchat a bunch earlier this year.

But that’s just me.

Snapchat, meanwhile, seems to be doing just fine. Its app-store download ranks are still very strong (Instagram’s are, too). And RBC’s survey found Snapchat’s users to be highly engaged and the most satisfied of the major social networks.

(No surprise, but teens love Snapchat the most. One RBC survey question asked respondents which social media network they’d choose if they were trapped on a desert island and had to pick only one. Almost all age groups picked Facebook by a wide margin — as high as 84 percent for the over-70 crowd. But 28 percent of teens age 13 to 18 picked Snapchat, the top network in that age group, with Facebook and Instagram trailing.)

Four months after Instagram’s Stories launched, it seems the format will be able to coexist on both networks, which both continue to grow.

And anyway, most Snapchat users — 69 percent — said that chat and photo messaging were the app’s most important features; only 26 percent said Stories, and just 4 percent said Discover, Snapchat’s entertainment section, was their top feature.

Previously: Instagram’s Snapchat is brilliant — and might even be better

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The bug resulted in likes shooting up when users changed the geo-locations of their pictures.The trend started when Instagram stars such as King Bach and Christian Collins started posting with the “Singapore, Singapore” tag despite being in a different location altogether. Throughout the existence of the bug, Twitter was flooded with posts regarding it.

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