Technology Facebook adds privacy settings to comply with European rules

21:36  18 april  2018
21:36  18 april  2018 Source:   ap.org

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"We'll comply with this new law, just as we've complied with existing data protection law in Europe ," Facebook said. A consumer rights organisation said Monday that a German court had found Facebook is breaching data protection rules with privacy settings that

All privacy settings will be in one place, said Facebook , which More: European Union's top court dismisses class action suit against Facebook . like other major U.S. tech companies, has deployed dozens of people and spent millions of dollars to figure out how to comply with the new rules .

FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. A propaganda expert who has studied Cambridge Analytica says the company helped Donald Trump’s presidential campaign use false statements and anti-Muslim messages to spread fear and resentment in swing states he needed to win. Cambridge Analytica did not immediately respond to an email seeking comment from The Associated Press on the submission. However, it has denied it used the data scraped from an app that obtained material from Facebook users in the Trump campaign. (AP Photo/Matt Rourke, File) © The Associated Press FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. A propaganda expert who has studied Cambridge Analytica says the company helped Donald Trump’s presidential campaign use false statements and anti-Muslim messages to spread fear and resentment in swing states he needed to win. Cambridge Analytica did not immediately respond to an email seeking comment from The Associated Press on the submission. However, it has denied it used the data scraped from an app that obtained material from Facebook users in the Trump campaign. (AP Photo/Matt Rourke, File)

Facebook is enhancing privacy safeguards for users around the world as it complies with new European rules designed to make it easier for consumers to give and withdraw consent for the use of their data.

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In four months the EU General Data Protection Regulation (GDPR) comes into force, and companies are racing against time to comply with the new rules With that in mind, Facebook is getting ready to roll out a new global privacy center, through which users will be able to tweak core privacy settings

Cancel. Set. Close settings . Full Forecast. “The EU now has a lot of extra weaponry to punish companies who it believes aren’t complying with its privacy rules ,” said O’Brien. For privacy rights activists, this isn't a question of European privacy standards being too stringent, but of the United

Facebook is introducing the new policies this week in Europe, but eventually everyone on the social network will be asked to decide whether they want to enable features like facial recognition and some types of targeted advertising, the company said in a blog post.

"Everyone -- no matter where they live -- will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook," the company said in a blog post. "We'll begin by rolling these choices out in Europe this week."

The announcement comes as Facebook struggles with the fallout from revelations that a data analytics firm misused personal information from as many as 87 million Facebook accounts to help Donald Trump's 2016 presidential campaign. The European Union next month will begin enforcing its new General Data Protection Regulation, which explicitly applies to any company that uses the data of EU residents, no matter where it is based.

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If they're targeting EU citizens, they will have to comply with the rules ." Privacy settings are often so complex that a typical user does not know how " Facebook is fully engaged in the debates around the review of the European Union's data protection directive," said a company spokeswoman, Sophy Silver.

In 2012, Facebook will be making 45 privacy -related changes to comply with the recommendations of an audit by Ireland’s Office of the Data Protection Others will simply see Facebook adding additional links or messaging within the product to improve transparency and user understanding.

The privacy law is the latest attempt by EU regulators to rein in mostly American tech giants who they blame for avoiding tax, stifling competition and encroaching on digital privacy rights. The EU says the rules are the most important change in data privacy regulation in a generation as it tries to catch up with technological advances since 1995, when the last comprehensive rules were approved.

The EU rules require consent forms to be written in plain language anyone can understand, as the EU targets the legalese buried in pages of terms and conditions that few users actually read before clicking "I Agree." The regulations also require that consent must be as easy to withdraw as it is to give.

As part of the changes, Facebook users in Europe and Canada will for the first time be able to opt into the network's facial recognition technology, which has been available in most other parts of the world for the past six years, the company said.

Users will also be asked whether they want to allow Facebook to use data from partners such as apps and websites to tailor the ads they see, and whether they want to share political, religious or relationship information from their profiles.

"We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook," the company said.

WhatsApp says users must be 16 or older to access the app in Europe .
WhatsApp is banning anyone under 16 years old from using its app in Europe. It’s raising the age limit by three years just as the European data privacy rules start kicking in on May 25th, as spotted by Reuters. When users in Europe log onto the app in the next few weeks, they’ll be asked to confirm their age when accepting the new terms of service and an updated privacy policy. WhatsApp, which is owned by Facebook, has a separate data policy of its own.

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