Technology Xiaomi aims to upstage the iPhone with successor to acclaimed bezel-less smartphone

16:59  04 september  2017
16:59  04 september  2017 Source:   TechCrunch

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Xiaomi ’s bezel - less Mi Mix smartphone grabbed a huge amount of attention when it launched last October. Now the Chinese phone maker is getting more opportunistic with the follow- up version, which it plans to unveil at an event in Beijing one day before Apple’s iPhone launch.

Geskin’s claims aren’t the first to declare a 9 price for the device. Reports started circulating in the very early days of rumors about the “ iPhone 8” suggesting a 9 price, with some accounts suggesting that it might hit 00.

  Xiaomi aims to upstage the iPhone with successor to acclaimed bezel-less smartphone © Provided by TechCrunch

Xiaomi's bezel-less Mi Mix smartphone grabbed a huge amount of attention when it launched last October. Now the Chinese phone maker is getting more opportunistic with the follow-up version, which it plans to unveil at an event in Beijing one day before Apple's iPhone launch.

The timing is perfect for Xiaomi. Its last device was a smash and there's huge expectations on the next iPhone.

All eyes will be on Apple, which needs to release a device that distinguishes itself from the past few tick-tock iterations to boost its brand and shore up falling sales in China. From what we've seen so far from leaks, it appears that the next iPhone will include some radical changes, but in launching a day prior, Xiaomi will take the spotlight for 24 hours and lay the ground for direction comparisons with Apple's next flagship.

New rumor says the most expensive iPhone 8 will cost $1,200

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The Mi Mix was a hit beyond Xiaomi's usual pool of fans thanks to a stunning front design which is nearly all screen and very little bezel.

At the time that was a serious breakthrough -- Xiaomi initially billed the Mi Mix as a concept device -- but now screens are the hot topic for smartphones in 2017. LG and Samsung have unveiled devices with minimal bezels, running with the Mi Mix's design lead, so naturally there's plenty of anticipation over what Xiaomi has up its sleeve for the follow-up model.

Early leaks suggest an even smaller bezel -- well of course! -- with Qualcomm as-yet-announced Snapdragon 836 chipset and support for Android 8.0 Oreo off the bat.

Xiaomi isn't saying too much for now... because why spoil the event when you've set it up so nicely.

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