Technology Apple might be right to undersell augmented reality

12:35  14 september  2017
12:35  14 september  2017 Source:   The Verge

Apple’s AR glasses aren’t coming this week — but you should still be excited

  Apple’s AR glasses aren’t coming this week — but you should still be excited Apple will hardly surprise anyone who’s been following iPhone leaks closely with its Tuesday announcements. Is Apple working on AR glasses? Definitely. But they’ll need a few extra years of development before they hit the public eye.

Writer and VR / AR evangelist Robert Scoble called it “totally undersold ,” with “no effort at explaining why Apple 's new OS is bringing a new world to us.” But right now, that might be a smart idea. Augmented reality ’s silly present sits uneasily with lofty rhetoric about its future.

Apple might be right to undersell augmented reality . How to pick between the iPhone X and iPhone 8. Essential Phone will be available at all Sprint stores September 14th.

  Apple might be right to undersell augmented reality © Provided by The Verge

One of Apple’s most interesting new mobile updates is an augmented reality toolkit called ARKit, which will show up on iPhones and iPads next week with iOS 11. Even before the official release, developers have used ARKit to realize some pretty clever ideas. But yesterday, ARKit felt like a minor sideshow to the big news of the day. Where Apple was effusive about augmented reality earlier this year at WWDC — and competitors Google and Facebook have steadily stressed it as a sea change in human-computer interaction — yesterday’s event made it feel like an extra perk. Writer and VR / AR evangelist Robert Scoble called it “totally undersold,” with “no effort at explaining why Apple's new OS is bringing a new world to us.”

Apple's iPhone 8, iPhone 8 Plus, iPhone X to kick off mainstreaming of augmented reality

  Apple's iPhone 8, iPhone 8 Plus, iPhone X to kick off mainstreaming of augmented reality Toss in iOS 11 and ARKit and Apple is about to set off a developer race to create consumer and business augmented reality apps.The launch of Apple's iPhone 8, iPhone 8 Plus and likely iPhone X may wave the starter's flag for augmented reality developers with a bevy of apps to follow.

Open Menu Close Menu. Apple Developer. Account. Understanding Augmented Reality . Discover concepts, features, and best practices for building great AR experiences. When a large flat surface is in the scene, ARKit may continue changing the plane anchor’s position, extent, and transform after

Apple might be right to undersell augmented reality . How to pick between the iPhone X and iPhone 8. Essential Phone will be available at all Sprint stores September 14th.

But right now, that might be a smart idea.

Showcasing “augmented reality” on a smartphone comes with a lot of baggage. The term seems simultaneously futuristic and obsolete: it could refer to the awkward AR gimmicks of early smartphones, high-tech glasses that people might not use for years, or a conflation of both. ARKit has a lot of potential uses, but many of them are still pretty silly, which sits uneasily alongside lofty rhetoric about the future of computing. And, above all, people can’t use ARKit until iOS 11 is released next week, so they’d have to wait to check out anything Apple demonstrated at the keynote.

For an example of how overselling an idea too early can backfire, look at Google’s phone-based Daydream VR platform. Daydream is a great idea with good technical execution, but since so few phones supported the system at first, practically nobody could try it during the first wave of publicity. Google created a separate Play Store to make Daydream feel like an independent platform, but this also highlighted the small launch catalog. People were primed to pass judgment on Daydream as though it were a full-fledged computing ecosystem, when it was still largely an experiment.

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  Apple bans misleading apps on iOS As soon as you get your shiny new iPhone 8, you'll probably want to download some apps. So Apple took the opportunity to update its developer app review guidelines to make sure the App Store is in tip top shape. According to 9to5 Mac, it's now officially cracking down on misleading apps.The App Store has already had policies against such apps already, but the recent update makes it more explicit. The ban is against apps "including content or services that it does not actually offer." As those fake antivirus apps don't actually work, they're definitely on this list.

Apple 's tenth anniversary iPhone is right around the corner. Augmented reality (AR), for the uninitiated, is the halfway-house between virtual reality and, well, real reality . It overlays virtual objects onto the real world, whether via a screen or a headset. You might use it to play a platforming game

Apple CEO Tim Cook has long been enamored with augmented reality . Read more: The iPhone's Best New Feature Does Nothing at All. Apple may be late to the AR battleground. Your California Privacy Rights . Terms of Use. Ad Choices.

Besides, watching an augmented or virtual reality demo isn’t the same as trying one. Apple used an AR demo to showcase the iPhone’s high-powered graphics, but as far as the actual augmented reality part goes, it’s more magical to see objects overlaid on your personal world than on a stage. Conversely, you don’t want to oversell a shiny demo that’s boring or glitchy in real life, especially if it’s one of the first examples people see of ARKit in action. With the iOS 11 release so close, and some apps already on the way, it’s worth letting consumers discover experiences on their own.

And unlike Daydream, which needed to convince users to buy $79 headsets, people will get the iPhone whether or not they care about ARKit. So developers can feel out the space with a relatively low profile, until there’s a proven market for Apple to highlight — the way apps or games weren’t originally a central selling point for iOS. Since Apple keeps mostly quiet about future tech like smart glasses, despite long-running speculation about an Apple headset, app makers also aren’t working under the weight of meeting expectations set by sci-fi movies.

Snapchat’s new augmented reality feature brings your cartoon Bitmoji into the real world

  Snapchat’s new augmented reality feature brings your cartoon Bitmoji into the real world Snapchat Taking a selfie will never be the same. Snapchat latest product update is giving the term “selfie” a whole new meaning. The company is combining two of its most creative features: the cartoon avatars people can create for themselves called Bitmoji, and augmented reality technology, which lets users project images (like dancing hotdogs) into the real world through the app’s camera. Snapchat Snapchat’s new augmented reality Bitmoji. Starting Thursday, users will be able to superimpose their Bitmoji avatar into whatever environment they are looking at through the app’s camera.

Augmented reality and virtual reality are inverse reflections of one in another with what each technology seeks to accomplish and deliver for the user. Virtual reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.

Where Might Apple Fit into this New World of Augmented Reality Devices? Will we see Apple Augmented Reality Displays sometime soon? Apple was granted a patent this month that describes display devices running applications that show off Augmented Reality .

I’m not sure Apple is doing this intentionally, or that it will stay on this path. Tim Cook lauded augmented reality after ARKit’s original announcement this summer, calling the technology “profound.” Apple doesn’t shy away from grandiose pronouncements, and it flew through a lot of features during yesterday’s keynote. It might simply be impressive that ARKit got as much time as it did.

Intentional or not, though, a low-key launch could be what augmented reality needs. AR will inevitably be treated as a successor to — or a replacement for — virtual reality, which has spent years in a brutal cycle of hype and disillusionment. By letting it grow organically before declaring a revolution, we could help make AR’s development a little calmer.

Apple now gives you 48 hours to watch a rented movie after starting it .
Apple has extended the period of time that customers have to finish (or rewatch) a rented movie to 48 hours. That’s up from the previous limit of 24 hours, as MacRumors noted earlier today. The clock starts when you begin watching rented content; you still have 30 days to hit the play button. Movies can be rewatched as many times as you’d like — or can fit in — during the 48-hour window. The extension comes just as Apple launches the Apple TV 4K set-top box, which is capable of playing 4K HDR films from the iTunes Store and other providers.

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