Sport Adidas Sends Out Insanely-Insensitive Email to Boston Marathon Runners

21:23  18 april  2017
21:23  18 april  2017 Source:   12up.com

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You just cannot do stuff like this. The Boston Marathon occurred this past Monday, as the city came out to support the runners and celebrate the community holiday as they always do. Of course, it was also the fourth year after the tragedy of the 2013 Boston Marathon Bombings.

The Boston Marathon occurred this past Monday, as the city came out to support the runners and celebrate the community holiday as they always do. With the 2017 events now in the books, Adidas sent out the following congratulatory email to participants.

​You just cannot do stuff like this. 

The Boston Marathon occurred this past Monday, as the city came out to support the runners and celebrate the community holiday as they always do. Of course, it was also the fourth year after the tragedy of the 2013 Boston Marathon Bombings. 

As the community continues healing from the horrific events of that fateful day, the Marathon and its tradition persevere. With the 2017 events now in the books, Adidas sent out the following congratulatory email to participants.

The subject was absolutely terribly worded.   

​​Who was the genius that signed off on this email?! How could you possibly not realize what you were sending out to community that is still dealing with such a tragedy?!

I think I'm making a safe assumption when I say that most runners won't be shopping for any official gear from your site after this one Adidas. Good luck covering for that massive mistake. 

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  The Latest: Boston Marathon runners get tailwind at start The Latest on the 121st running of the Boston Marathon (all times local):9:45 a.m.Runners in the Boston Marathon had high temperatures to deal with.But they also got a strong tailwind that could help, too.Temperatures hit 70 degrees under mostly sunny skies when the elite women left the start in Hopkinton. It was 69 and warming at the halfway point in Wellesley and expected to be up to 72 degrees by the time the runners reached the finish in Boston's Back Bay.A tailwind of 13 mph gave the runners a push at the start on Monday. Gusts were expected of up to 30 mph.

A screenshot of the e - mail Adidas sent customers congratulating them on surviving the Boston Marathon . – “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday.

Adidas sent out an email saying "congrats you 'survived' the Boston Marathon " wtf pic.twitter.com/oLe1tgjKEF. It would've been just as good to say 'We hope you had a blast at the # BostonMarathon ' pic.twitter.com/mQBlQbu08w.

PHOTOS: TOP IMAGES FROM THE BOSTON MARATHON

Running: Boston Marathon: Apr 17, 2017; Boston, MA, USA; Geoffrey Kirui crosses the finish line of the 2017 Boston Marathon winning the men's division. Mandatory Credit: Brian Fluharty-USA TODAY Sports Best Photos of the Boston Marathon

Runner apologizes for taking extra Boston Marathon medal for his wife .
A man who ran the Boston Marathon has apologized for taking an extra medal after completing his 26.2 mile race last Monday, he tells MarathonInvestigation.com's Derek Murphy. A man who ran the Boston Marathon has apologized for taking an extra medal after completing his 26.2 mile race last Monday, he tells MarathonInvestigation.com's Derek Murphy.

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