US Sponsor Fears of Consumer Revolt Felled Bill O’Reilly at Fox

07:00  21 april  2017
07:00  21 april  2017 Source:   The New York Times

Sources: The Murdochs Are Turning Against Bill O’Reilly

  Sources: The Murdochs Are Turning Against Bill O’Reilly <p>With only six days remaining in Bill O’Reilly’s vacation, the pressure on the Murdoch family to decide the embattled commentator’s fate is intensifying. Three sources with knowledge of the discussions said that, while no final decision has been made, the Murdochs are leaning toward announcing that O’Reilly will not return to the air. Sons James and Lachlan have been arguing that O’Reilly needs to go, say these sources, though their father, Rupert, has resisted that outcome.</p>The prospect of dumping O’Reilly — once unimaginable — has gained steam this week due in part to street protests outside Fox News headquarters and advertiser boycotts on O’Reilly’s air.

Host Bill O ' Reilly appears on "The O ' Reilly Factor" on The FOX News Channel at FOX Studios on March 17, 2015 in New York City. (Photo by Rob Kim/Getty Images).

NEW YORK -- Bill O ' Reilly is done at Fox News, its parent company 21st Century Fox said Wednesday. "After a thorough and careful review of the allegations, the Company and Bill O ' Reilly have agreed that Bill O ' Reilly will not be returning to the Fox News Channel

President Trump’s public support of Bill O’Reilly intensified activists’ resolve to oust him from Fox News. © Bebeto Matthews/Associated Press President Trump’s public support of Bill O’Reilly intensified activists’ resolve to oust him from Fox News.

Just weeks ago, “The O’Reilly Factor” was home to at least 30 nationally broadcast commercials each night, with giant sponsors like Mercedes-Benz and Aleve. By last Tuesday, that number had dwindled to 10, mainly small-budget spots for a pain relief cream and a bedding retailer, MyPillow.com.

Days later, the Fox News star Bill O’Reilly was out — taking with him a payout of up to $25 million — a strikingly swift fall ushered in by an advertising exodus that rattled the highest reaches of the Fox empire and delivered an unsettling message to corporate America: You’re on notice.

Bill O’Reilly, Fox Discussing Exit (Report)

  Bill O’Reilly, Fox Discussing Exit (Report) 21st Century Fox will hold a board meeting Thursday with the embattled host on the agendaCiting several sources close to Fox and Bill O'Reilly, CNN reported that the host will probably not be back on his hit Fox News show, and an announcement about his future was likely before the end of the week. The board of Fox News' parent company, 21st Century Fox, is meeting Thursday, and O'Reilly is expected to be a priority on the agenda.

NEW YORK -- Fox News will no longer even respond to questions about whether Bill O ' Reilly will return to his show. A well-placed source said Tuesday afternoon that representatives for Fox and O ' Reilly have begun talking about an exit.

Can Bill O ' Reilly jump to a rival network? Will he? O ' Reilly 's public statement on Wednesday gave no indication about what he might do next. He said he wishes "only the best for Fox News Channel."

Some staff members expressed frustration that Mr. O’Reilly received such a lucrative package after being ousted over sexual harassment allegations.

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In an era when outrage can be easily channeled online, major brands are well aware of the risk of revolts from consumers who are increasingly savvy about hitting companies where it hurts. Brands are not waiting to dissociate themselves from thorny issues that might alienate their customers, be it Mr. O’Reilly’s behavior or a North Carolina law against transgender bathrooms.

“The allegations are disturbing,” a Mercedes spokeswoman, Donna Boland, said in a blunt statement after the company pulled its “O’Reilly Factor” ads. “Given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now.”

Lawyer says O'Reilly target of 'character assassination' by far-left groups

  Lawyer says O'Reilly target of 'character assassination' by far-left groups "The evidence will be put forth shortly," Marc E. Kasowitz said."Bill O'Reilly has been subjected to a brutal campaign of character assassination that is unprecedented in post-McCarthyist America," Marc E. Kasowitz said in a statement Tuesday, according to CNN.

Bill O ’ Reilly has tons of money and these women want some..!! It’s ALL about the MONEY and a very large payday for the woman making these allegations at this opportunistic time..! I see darkness in Fox ’s future…a 40 watt bulb shining not so bright..!!

UPDATE: Fox News personality Bill O ' Reilly will not return to his job after accusations of sexual harassment, 21st Century Fox said in a news release.

Lost revenue is one matter and tarnished reputation another. If the financial fallout from the O’Reilly backlash was relatively minor — many advertisers simply shifted their spending to other Fox News programs — it was difficult to ignore the public image of at least 50 major brands withdrawing support from the network’s most popular host.

Companies are “a bit on edge about how they engage and react in this moment,” said Rashad Robinson, executive director of Color of Change, an online racial justice group that encouraged its million-plus members to protest Mr. O’Reilly’s behavior.

“On the one hand, they’re trying to reach a broad audience, and on the other, they’re trying to maintain a loyal consumer base and loyal employees,” he said in an interview. “Placing their brands next to figures or platforms that don’t have to adhere to the same standards their employees do can often lead to problems.”

Bill O’Reilly: Fox News Ouster ‘Tremendously Disheartening,’ Based on ‘Unfounded Claims’

  Bill O’Reilly: Fox News Ouster ‘Tremendously Disheartening,’ Based on ‘Unfounded Claims’ Bill O’Reilly has blamed his ouster from Fox News on “completely unfounded claims” that have been leveled against him. The embattled news anchor and longtime pillar of Fox News was dropped Wednesday by the network he helped build amid a steady stream of allegations that he engaged in sexual harassment and inappropriate behavior toward women over the years.

Fox News Backs Bill O ’ Reilly | The View. Fox News Makes DEVASTATING Announcement About O ’ Reilly – Fans Revolt . Mike Pence's marriage arrangement shows his fear of women: expert.

NEW YORK, NY - DECEMBER 15: Bill O ' Reilly , host of FOX 's "The O ' Reilly Factor" at FOX Studios on December 15, 2011 in New York City. (Photo by Slaven Vlasic/Getty Images).

A demonstrator with Color of Change, an online social justice group, outside the headquarters of News Corp and Fox News in Midtown Manhattan on Thursday. © Drew Angerer/Getty Images A demonstrator with Color of Change, an online social justice group, outside the headquarters of News Corp and Fox News in Midtown Manhattan on Thursday. Numerous social-media-savvy groups are capitalizing on that to potent effect, both to expose where advertisers are placing their ads and to mobilize people into registering their concerns. The online boycott campaign #GrabYourWallet, aimed at brands tied to President Trump, has pressured companies like Nordstrom and T.J. Maxx to stop carrying products connected to Ivanka Trump, the president’s daughter.

Uber, the popular ride-sharing app, came under fire after accusations that it tried to profit from a protest against President Trump’s executive order barring refugees and immigrants from certain countries from entering the United States. A trending hashtag, #DeleteUber, prompted thousands of users to dump the app; Uber’s chief executive later stepped down from a position on Mr. Trump’s economic advisory council.

In interviews, leaders of the online campaign to topple Mr. O’Reilly said they believed that while Fox News management would stand behind its star anchor, the network might be vulnerable to other pressures. Shareholders and the executives at its multinational parent company, 21st Century Fox, could be more attuned to the consequences of a large-scale advertising strike.

Bill O'Reilly to receive maximum of one year salary -source

  Bill O'Reilly to receive maximum of one year salary -source Bill O'Reilly will receive a maximum of one year's salary following his ouster from Fox News, a source familiar with the situation said on Thursday. Fox News parent Twenty-First Century Fox Inc announced on Wednesday it had parted ways with the star cable news host, ending his more than 20-year career, following allegations of sexual harassment from a number of women.The source declined to comment on O'Reilly's annual salary, but CNN reported on Thursday that the host's new contract provided about $25 million a year.

Consumer . Contact KY3. NEW YORK (AP) - Bill O ' Reilly 's 21-year career at Fox News has come to a sudden and ignoble end. "The O ' Reilly Factor" has been canceled amid a cloud of harassment allegations against the conservative broadcaster.

NEW YORK (AP) — The Latest on Fox News Channel host Bill O ' Reilly (all times local): 8:30 p.m. Fox News addressed the departure of Bill O ' Reilly Wednesday night, as the show that used to bear his name debuted as simply "The Factor.".

“You need to be able to mobilize supporters to mount enough public pressure that they feel they need to respond,” Angelo Carusone, the president of the liberal website Media Matters and a veteran of advertiser boycott campaigns, said of Fox News. “You’re actually making a business case that keeping him on is inherently risky.”

Shannon Coulter, a founder of #GrabYourWallet, said that consumers — women, in particular — were realizing their own power.

“There’s this growing consciousness that our consumer dollars are basically funding our own oppression in some cases,” Ms. Coulter said in an interview. “That we are the customers of companies that are buying advertising that supports workplace environments that support serial sexual harassment.”

She added: “There’s a lot of dots being connected right now between consumers and companies. And the ease of contacting a company through social media is fueling it and adding gasoline to the fire.”

Mr. O’Reilly’s downfall started this month, shortly after The New York Times reported that he had settled with five women over claims of harassment and inappropriate behavior. Mr. O’Reilly has denied the allegations against him.

Even veteran activists were taken aback by how swiftly the company responded.

Bill O’Reilly’s former show turns out the lights

  Bill O’Reilly’s former show turns out the lights Greg Gutfeld closed the curtain on Fox News’s “The Factor” Friday night as the program that has existed for 20 years under former host Bill O'Reilly officially went off the air. Fox News cut ties with O'Reilly earlier this week in the wake of sexual harassment charges that had led 90 advertisers to leave his program.It was a stunning development given O'Reilly's long career at Fox, where he had been the network's biggest star for years.O'Reilly himself did not get a chance to say goodbye to his viewers, as he was on vacation when the decision was made to end his relationship with Fox.

NEW YORK CITY, New York– Bill O ’ Reilly is out of a job, after Fox News cut ties with its biggest prime time star. In a statement, 21st Century Fox explained, “After a thorough and careful review of the allegations

(AP Photo/Jeff Christensen) Fox News commentator Bill O ' Reilly appears on the Fox News show, "The O ' Reilly Factor," on Jan. 18, 2007 in New York. (CNN Money) -- Bill O ' Reilly will not be returning to Fox News, according to a tweet from 21st Century Fox .

In the early years of the Obama administration, Color of Change slowly mounted pressure on advertisers to distance themselves from Glenn Beck, then a Fox News provocateur. This time around, the group spent only two and a half weeks on its anti-O’Reilly effort.

“Our effort around Glenn Beck took two years and hundreds of advertisers,” Mr. Robinson said.

He said that many of his members drew a direct connection between Mr. O’Reilly’s behavior and that of President Trump, who defied allegations of sexual harassment and assault to win the election. The fact that Mr. Trump publicly defended Mr. O’Reilly, calling him “a good person” during an Oval Office interview, only intensified the activists’ resolve.

“That further inflamed the grass roots, and women in general,” said Letitia James, the New York City public advocate, who organized protests outside Fox News’s Manhattan headquarters and has called for further investigations into the network’s workplace culture.

At the time of his final show on Fox News, Mr. O’Reilly was scoring some of his highest Nielsen ratings in years and remained the No. 1 draw on cable news. But the cultural and corporate pressures on his employer won out.

Brian Wieser, an analyst at Pivotal Research, said Fox News probably recognized that installing a replacement anchor for Mr. O’Reilly would not necessarily lead to a giant drop-off in viewers.

And even if advertisers had stuck with Mr. O’Reilly, Mr. Wieser added, the situation raised other questions. “Is it harder to attract talent at Fox because of O’Reilly’s presence, or is it harder to book on-air guests?” he said. “Or is morale so low such that people are unproductive because they feel there’s a risk that’s looming?”

News of Mr. O’Reilly’s departure was met with jubilation by some online activist groups, including Sleeping Giants, a popular Twitter account created in November to pressure brands into removing ads that appear on Breitbart News. The anonymously run account had extended its mission this month, urging advertisers to pull sponsorship from Mr. O’Reilly’s show.

“Thanks to all of the Giants, the many collaborators and the advertisers who stood up to sexual harassment,” the group wrote in a Twitter post on Wednesday. “You did this.”

Bill O’Reilly Set to Make First Appearance Since Ouster From Fox News .
The former Fox News star is set to speak publicly for the first time since his ouster from Fox News over sexual harassment allegations. The former king of cable news is set to return with a new free episode of his "No Spin News" podcast, which will be made available at 7 p.m. ET, according to a banner on his website.The podcast would mark the first time O'Reilly has spoken publicly since Fox announced last Wednesday it was severing ties with its flagship star after reviewing the allegations.

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